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返回到 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

学生对 ESSEC Business School 提供的 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的评价和反馈

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1,078 个评分

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

V

Sep 10, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

筛选依据：

101 - The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的 125 个评论（共 273 个）

创建者 Quang V

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Apr 8, 2016

Very useful. Thank you so much for this course.

创建者 Olivier L

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Mar 30, 2016

Excellent course material with gradual approach

创建者 Camila

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Dec 27, 2020

This course is professional level. I recommend

创建者 Bich T

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Jun 7, 2020

Super precise and full of pratical information

创建者 Olina S

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Aug 27, 2020

Very informative course. Great for beginners.

创建者 Afag S

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May 14, 2020

So clear, so cognitive, so productive course!

创建者 Ali A

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May 2, 2023

The content is very useful and interesting

创建者 Meng F

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Oct 24, 2020

Really useful. The final exam is not easy.

创建者 Hubert A

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Jul 19, 2017

Very instructive for a first course in RM

创建者 Marcelo B

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Feb 22, 2016

Great content, valuable insights. Thanks!

创建者 Sergio

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Jun 9, 2018

Very good, enjoyed very much this course

创建者 sam m

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Jun 14, 2021

Fantastic

should have done this Earlier

创建者 Parv s

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May 12, 2020

amazing output thank you so much guys.

创建者 debora d m

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Apr 12, 2024

corso molto interessante e ben fatto

创建者 Xavier S

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Sep 2, 2017

Excellent course, very comprehensive

创建者 Regulthafus C T A

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Apr 25, 2021

Thank you, I love the course.

创建者 Domingo M

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Apr 19, 2020

Outstandig course! Thank you!

创建者 tuongncds140005

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Oct 16, 2021

this course very convenience

创建者 pretesh

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Dec 3, 2015

overall course was very good

创建者 Svetlana M ( W

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Dec 24, 2020

Thank you it was useful!

创建者 nisha

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Jan 13, 2025

Best course for career.

创建者 Marshall D

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Aug 6, 2017

Very insightful course

创建者 Griselda C

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Feb 4, 2018

Recomiendo el curso.

创建者 Nimish M

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May 16, 2020

very knowledgeable

创建者 aimé s

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Apr 15, 2020

J'ai aimé ce cours