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返回到 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

学生对 ESSEC Business School 提供的 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的评价和反馈

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1,084 个评分

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

AE

Apr 16, 2020

The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.

T

Mar 21, 2022

The video's helped the format of learning with the diagrams.I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .

筛选依据：

76 - The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的 100 个评论（共 274 个）

创建者 Markus T

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Apr 6, 2016

Thank you for establishing such a ground and base establishing course <3

创建者 Daniela B

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Feb 5, 2016

Great introduction to the hospitality business revenue management basics

创建者 Mr. G S A A P - C N

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Feb 16, 2025

Gain a lot of new information about the revenue strategies thank you...

创建者 melanie d

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Dec 28, 2022

i like this course because i learna lot in this course i enjoy learning

创建者 YaSy

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Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

创建者 Sanjay P

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Jun 2, 2020

This was very much useful and I have got too much learning from this.

创建者 Saurabh D

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Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

创建者 Dan D

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Jun 30, 2023

A lot to learn. So much data from the instructors. I learned a lot.

创建者 Jesus G

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May 22, 2017

Great course as a refresher or for someone just getting into revmgt

创建者 Diemacher

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Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

创建者 Cheyma M E B

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Oct 7, 2019

Well structured and the speakers have a great educational method!

创建者 Mohamed M

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May 29, 2020

Wonderful course and very useful, it will help me in my career.

创建者 Marta V

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Apr 30, 2020

Excelente curso. Interesante y muy completo. Recomendable 100%.

创建者 Ramin Z

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Feb 3, 2019

very good course to learn the basics of the revenue management

创建者 Arpit M

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Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

创建者 Hermina M

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May 10, 2017

very useful, very knowledgeable and with good lecturer! thanks

创建者 Sushant S

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May 8, 2017

A great method to learn new and upgrade existing experience.

创建者 Sarah B

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Apr 18, 2025

Very informative information which we use on a Daily Basis

创建者 Nam P

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Oct 11, 2021

The best course of pursuing the path of becoming Hotel GM!!

创建者 Juana B

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Dec 26, 2020

Great way in improving my knowledge about hotel operations.

创建者 Firoz K

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Aug 5, 2020

It was very awesome training & helpful for upcoming days.

创建者 Andrea D

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Feb 12, 2023

Very good for an introduction to revenue management!!

创建者 Evans A

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Nov 1, 2020

The training is very insightful, trendy and Relevant

创建者 Claudia C

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Jun 2, 2017

Very cool, just missing some practical exercises

创建者 TF Ç

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Jun 15, 2023

It is very beneficial especially for beginners.