Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

1926 - Foundations of Digital Marketing and E-commerce 的 1950 个评论（共 7,115 个）

创建者 Olusola O

•

Apr 11, 2024

I've learnt a lot from this course. It has helped in my career as a digital marketer

创建者 Sam D

•

Jan 7, 2024

Super informative, eye-opening and a wonderful start to the Digital Marketing world!

创建者 Md R M

•

Oct 13, 2023

Through this course I got to know and learn a lot and besides I was surprised a lot.

创建者 Nathan O

•

Jul 26, 2023

Very helpful in learning the basics of a career in Digital Marketing and E-commerce!

创建者 Amanda G

•

Jul 25, 2023

Enjoyed the entirety of the course and the instructor was able to keep my attention!

创建者 Chloe Y

•

Jun 20, 2023

Awesome instructor!! Great course curriculum. Very easy to understand as a beginner.

创建者 Peter B

•

May 22, 2023

Excellent experience. Clear, Concise, Informative. Exactly what I was looking for.

创建者 RUBAN S

•

May 8, 2023

it's so wonderful to session and very informative communication skills also increase

创建者 Nikshith A

•

Apr 29, 2023

This was the best overview which i ever learned i got to know every aspect very well

创建者 Pat G

•

Apr 18, 2023

this part of the course was excellent and full of information that I used right away

创建者 JEMAR S

•

Feb 6, 2023

I love the variation of lesson delivery---video, reading, testimonies, and coaching.

创建者 Abiel K

•

Dec 6, 2022

It is very helpfull for next my journey

It is happy for taking this course

thanks God

创建者 Albert C

•

Dec 4, 2022

Wonderful enjoyed it alot. The presenter was clear and easy to understand. Thank you

创建者 H H

•

Nov 22, 2022

I really learn alot of things from this course.The fundamental of digital marketing.

创建者 Julio S

•

Nov 9, 2022

very useful and practical, bring me new paradigm and skill to dream bigger and start

创建者 Omar S

•

Aug 29, 2022

I recommend this course to anyone who wants to increase digital marketing knowledge.

创建者 Audra C

•

Aug 26, 2022

The course was just what I needed, answered all of my questions and I so enjoyed it.

创建者 Muhammad A

•

Jun 22, 2022

Great course, have gain new knowledge about Digital marketing and stratigies in use.

创建者 Ana R

•

Nov 9, 2025

Increíble, tengo un cuaderno con muchas anotaciones del glosario y sigo aprendiendo

创建者 Madelyn H

•

Sep 11, 2025

Great certificate! I feel like I learned a lot and the content was very digestible.

创建者 Mariana A

•

Sep 2, 2025

Las explicaciones son claras y permiten entender los procesos del Marketing Digital

创建者 Mayeriko B

•

Jun 15, 2025

I am enjoying the process of the learning on this course and all the content in it.

创建者 Priya G

•

Apr 8, 2025

this course helped me to enhance my skill and build interest for digital marketing.

创建者 aley s

•

Apr 15, 2024

Its good but where is the certificate i finished the course and didn't receive any.

创建者 Jason R

•

Nov 27, 2023

It was a great Introduction to the world of marketing. It only touches the surface.