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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

2001 - Foundations of Digital Marketing and E-commerce 的 2025 个评论（共 7,117 个）

创建者 Muhammad T

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Mar 31, 2023

That's a very good course For Digital Marketing. By this I gained more Knowledge.

创建者 Sandra D

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Mar 26, 2023

Excellent course. Information was valuable and the course was easy to understand.

创建者 Pao P

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Mar 3, 2023

This course is the good fundamental for great start. Thank you for coaching me.

创建者 Jaswanth .

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Jan 25, 2023

great course to understand the basics of digital marketing on google's view point

创建者 Steve B

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Jan 12, 2023

Great so far. I did find it difficult to concentrate, however, that is all on me.

创建者 Afaq A

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Oct 30, 2022

learned alot from the course looking forward to imlimenting it in the real world.

创建者 Mohamad A

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Oct 22, 2022

Thank you for this wonderful course. I would advise everyone to learn in Coursera

创建者 Nacho F C

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Sep 7, 2022

Wow, its been a nice little journey. Now im super excited about my next courses.

创建者 Adjani P R

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Aug 7, 2022

Easy to digest information. Great foundational tools to move on into next course.

创建者 nasasira b

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Jun 1, 2022

It gives u the best foiundation knowledge in the digital marketing and e-commerce

创建者 Geraldine P T

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Apr 29, 2025

Muuuy buena información, verdaderamente dan buenos fundamentos. Estoy emocionada

创建者 Cecilia I

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Feb 6, 2025

I greatly enjoyed the 1st course and I am looking forward to continue further :)

创建者 Ali M

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Jan 17, 2025

It's a great course and unlocks so much potential. Thank you for the opportunity

创建者 Sohraab M A

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Dec 27, 2024

Superb Experience, Keep Providing like this Value forever:) Thank you Coursera.

创建者 Antonio P P E

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Nov 19, 2024

An a amazing travel to knowlegde, I´m so happy with the new adquired information

创建者 Tatiana G R

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Nov 18, 2024

Muy buena informaçión ! tiene manera fail de conducirte a traves de la teamtica.

创建者 Yania M

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Nov 8, 2024

Thanks for all, this course is so completed and full of info for us as beginners

创建者 Alejandro C S

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Nov 4, 2024

Muy bueno, pero hay contenidos que no están completamente traducidos al español.

创建者 Raquel j

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Oct 3, 2024

Very detailed, informative, is has given me the knowledge to grow in this field.

创建者 Stefania P

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Aug 19, 2024

I really enjoy the course and the speakers! Looking forward to starting module 2

创建者 Ethelyn D

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Mar 22, 2024

I learned so much in this course! Very usable stuff going forward in my career!!

创建者 FAITH I Y A

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Mar 3, 2024

I love this course so much. I recommend it to as many people at any chance I get

创建者 Tahj T

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Feb 26, 2024

The information was easily digestible. I am excited to finish all seven courses.

创建者 Rubens H J

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Oct 23, 2023

Curso bem completo para pessoas que estão entrando na área do marketing digital.

创建者 mohammad j

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May 25, 2023

Great course, I suggest it to everyone interested in learning digital marketing.