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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1851 - Foundations of Digital Marketing and E-commerce 的 1875 个评论（共 7,113 个）

创建者 Javie L

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Nov 19, 2022

The breakdown and pacing of the study is well organized and motivating to learn through

创建者 R

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Nov 17, 2022

very helpful & gave me a full view about what going on in all channels

Thank you so much

创建者 Durai v g

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Nov 6, 2022

this coursera is helpful for me to know about the original ethics of digital marketing

创建者 Tinotenda D

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Oct 21, 2022

Best course ever!!! so proud of myself for attaining this certificate.thank you google

创建者 Prince H

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Oct 18, 2022

I have learned a great deal from taking this course. I would recommend it to everyone.

创建者 Santhosh S

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Sep 18, 2022

Gained a lot of information about digital marketing in this module, yet more to learn.

创建者 Galina M

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Sep 13, 2022

Amazing. Storries are so simple and clear. So much new and unknown before information.

创建者 Dr.Mustafa H

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Aug 24, 2022

Great course, was very informative, didn't feel the time, and had excellent lecturers.

创建者 Harshal S

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Jun 13, 2022

Authenticate material, easy understading, great representation and fantasatic examples.

创建者 Giridhar R

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Jun 11, 2022

It has been very useful for me in understanding the core concepts of Digital Marketing.

创建者 Adeel Z

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May 19, 2022

HIghly recommended, You must enrolll if want to have career in digital marketing field.

创建者 Renato G

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Nov 6, 2025

Me ayudó muchisimo en tener bases de algo que quiero trabajar muy aparte de mi carrera

创建者 Thaissa D

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Feb 28, 2025

Excelentes insights e abordagem dos principais conceitos que se trabalha em Marketing!

创建者 Paula M

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Oct 25, 2024

This course will help you to gain basic knowledge in Digital Marketing and E-Commerce.

创建者 Tania P M M

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Sep 11, 2024

This was an excellent training, it helped me to understand basics regarding Marketing.

创建者 Andrea G

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Aug 27, 2024

I am a 62 year old woman but I guess you can teach and old dog new tricks - loving it.

创建者 Nataly C U S

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Aug 7, 2024

Me gusto mucho, es un programa completo y dictado por profesionales, 100% recomendado!

创建者 Murtaza H

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Jul 12, 2024

Really good foundational information. Pace was great and videos chunked out perfectly.

创建者 Martina N

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Jun 3, 2024

very well made and super engaging. If you easily get bored this is definitely for you!

创建者 sandisiwe g

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May 31, 2024

This course is the best. I've gained so much information and I am ready to leaen more.

创建者 Okuhle M

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Mar 18, 2024

Very informative digital marketing and e-commerce course, I’d definitely recommend it.

创建者 Alvaro C

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Feb 6, 2024

Effective based structure for quick understanding. I squeezed every drop or knowledge!

创建者 Charlie L R

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Nov 9, 2023

So insightful and enlightening! Totally looking forward to continuing the certificate!

创建者 Morgan H

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Nov 1, 2023

This course does a great job at laying the groundwork for the Digital Marketing space.

创建者 Nisma M

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Oct 26, 2023

help to provide a strong foundations before going further into Digital Marketing world