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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

筛选依据:

5801 - Foundations of Digital Marketing and E-commerce 的 5825 个评论(共 7,102 个)

创建者 Azizul B A B

Nov 13, 2022

Great

创建者 Rafael S

Nov 4, 2022

great

创建者 Mossy H

Nov 3, 2022

great

创建者 Akash H

Oct 31, 2022

sgcx

创建者 nasr t h g

Oct 26, 2022

good

创建者 Keerthana C

Oct 26, 2022

nice

创建者 KMC C

Oct 23, 2022

nice

创建者 r00m's K

Oct 21, 2022

good

创建者 Cedric B

Oct 20, 2022

good

创建者 Nanthicha W

Oct 19, 2022

good

创建者 SUDHARSAN A

Oct 16, 2022

good

创建者 Uraiwan T

Oct 10, 2022

good

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Oct 9, 2022

good

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Oct 3, 2022

good

创建者 Mehmet B

Sep 22, 2022

good

创建者 Tommy L R

Sep 20, 2022

ty!!

创建者 Thunyakarn​ ​

Sep 19, 2022

LOVE

创建者 ANJANA S

Sep 19, 2022

good

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Sep 18, 2022

good

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Sep 17, 2022

good

创建者 Fadi E K

Aug 6, 2022

Gread

创建者 Indira P

Aug 6, 2022

great

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Jul 7, 2022

great

创建者 Hemali R

Jun 29, 2022

great

创建者 zakaria h

Jun 25, 2022

merci