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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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5901 - Foundations of Digital Marketing and E-commerce 的 5925 个评论（共 7,099 个）

创建者 Nimra N

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Jan 24, 2025

Good

创建者 Noor K

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Jan 24, 2025

good

创建者 Mokshada M

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Jan 12, 2025

none

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Jan 11, 2025

Good

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Jan 11, 2025

Good

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Jan 10, 2025

woow

创建者 Nguyễn X B H

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Jan 6, 2025

good

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Dec 20, 2024

good

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Dec 1, 2024

best

创建者 Jordan G

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Nov 22, 2024

bien

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Nov 18, 2024

nice

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Nov 7, 2024

Клас

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Nov 2, 2024

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Oct 24, 2024

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Oct 20, 2024

nice

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Oct 17, 2024

good

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Oct 15, 2024

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Sep 30, 2024

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Sep 28, 2024

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Sep 25, 2024

nice