Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5701 - Foundations of Digital Marketing and E-commerce 的 5725 个评论（共 7,111 个）

创建者 Shakhriyor M N

•

Jul 9, 2022

Great

创建者 Arabel K M

•

Jun 19, 2022

great

创建者 Jamie M

•

Dec 16, 2025

GREAT

创建者 Fabrizio A T

•

Dec 8, 2025

nice.

创建者 Restu I H G

•

Dec 3, 2025

keren

创建者 ANAIRAM G R

•

Nov 9, 2025

BUENO

创建者 SAMIRA M D A

•

Oct 28, 2025

otima

创建者 Barbara P

•

Oct 26, 2025

Super

创建者 IASMIM B D S

•

Oct 15, 2025

legal

创建者 Hamad D

•

Oct 11, 2025

Great

创建者 Mubarak H H M

•

Oct 8, 2025

Great

创建者 ADRIANA L Z

•

Sep 29, 2025

Bueno

创建者 Mohammed M

•

Sep 8, 2025

ممتاز

创建者 Aniellen

•

Sep 5, 2025

otimo

创建者 Frichan B C

•

Sep 1, 2025

bagus

创建者 Faizan H

•

Jul 21, 2025

great

创建者 TANIA F E F

•

Jul 9, 2025

Buena

创建者 عبدالوهاب ر

•

Jul 9, 2025

ممتاز

创建者 JUAN L F R

•

Jul 9, 2025

buena

创建者 FRANCISCO A D O S

•

May 14, 2025

ótimo

创建者 JOYCE E F G S

•

May 2, 2025

otimo

创建者 هشام ع ح

•

Apr 20, 2025

ممتاز

创建者 Nidhi R

•

Apr 12, 2025

great

创建者 ANTONIO K K S F

•

Apr 9, 2025

Ótimo

创建者 EMILY D M

•

Apr 2, 2025

otimo