Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5551 - Foundations of Digital Marketing and E-commerce 的 5575 个评论（共 7,113 个）

创建者 Ornob K

•

Aug 29, 2025

Awesome

创建者 EDWIN V B

•

Aug 24, 2025

Genial.

创建者 Kamini H

•

Aug 22, 2025

love it

创建者 Pragati T

•

Aug 17, 2025

Helpful

创建者 Liliana M

•

Aug 16, 2025

LILIANA

创建者 Julian M

•

Aug 15, 2025

Awesome

创建者 Nilton Q

•

Jul 20, 2025

gracias

创建者 priyanka m

•

Jul 16, 2025

Helpful

创建者 VAZQUEZ M E V

•

Jun 29, 2025

Hermoso

创建者 DHEYMYSON D S M

•

Jun 3, 2025

perfect

创建者 Reem N A

•

May 24, 2025

Perfect

创建者 Khluod •

•

May 23, 2025

جيد جدا

创建者 raj a

•

Apr 16, 2025

goooood

创建者 Saiful K

•

Mar 24, 2025

Amazing

创建者 Saw B

•

Mar 2, 2025

perfect

创建者 Jaspreet K

•

Feb 23, 2025

Amazing

创建者 KARVI J I G U C C

•

Feb 8, 2025

Amazing

创建者 Muhammad Z R

•

Feb 4, 2025

awesome

创建者 Helen N

•

Feb 3, 2025

Amei 😍

创建者 Gajendran P

•

Jan 8, 2025

amazing

创建者 Andriansyah

•

Dec 30, 2024

Amazing

创建者 Әмірбек З

•

Dec 10, 2024

Спасибо

创建者 Muhammad H

•

Dec 5, 2024

Awesome

创建者 Yeridman B

•

Nov 21, 2024

mantaps

创建者 benedictus d

•

Nov 17, 2024

Awesome