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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

5451 - Foundations of Digital Marketing and E-commerce 的 5475 个评论（共 7,114 个）

创建者 YENNY A G G

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Aug 1, 2022

excelente

创建者 Sharwin D

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Aug 1, 2022

excellent

创建者 arun m

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Aug 1, 2022

Very good

创建者 SANKALP B D

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Jul 20, 2022

beautiful

创建者 P.lakshmi n 1

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Jun 25, 2022

goodintro

创建者 Hussein M M K

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Jun 24, 2022

EXCELLENT

创建者 Ronald C

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Jun 19, 2022

Excellent

创建者 Thiago H

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Jun 17, 2022

Perfeito!

创建者 Jawad A

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May 24, 2022

excellent

创建者 khyati r

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May 24, 2022

excellent

创建者 Shaan A

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Dec 8, 2025

Perfect!

创建者 noor s

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Nov 25, 2025

Too good

创建者 Jorge A c c

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Oct 24, 2025

exelente

创建者 janeth c

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Sep 29, 2025

Exigente

创建者 Ngoc P

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Sep 4, 2025

loved it

创建者 BLASIDA D M

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Aug 2, 2025

Me gusta

创建者 Jenil k

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Aug 2, 2025

good one

创建者 Alejandro A

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Aug 1, 2025

Hermoso!

创建者 Maheraj S

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Jul 5, 2025

Helpfull

创建者 ISADORA P G

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May 18, 2025

perfeito

创建者 Tiago m

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May 10, 2025

perfeito

创建者 ALBERTO I

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Apr 18, 2025

Muy bien

创建者 JEAN K D

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Apr 12, 2025

muy util

创建者 Ifrana S

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Apr 4, 2025

The best

创建者 Van N N N

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Mar 21, 2025

SO GREAT