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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

5376 - Foundations of Digital Marketing and E-commerce 的 5400 个评论（共 7,114 个）

创建者 Lakshay B

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Feb 4, 2024

excellent

创建者 shantanu s

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Feb 1, 2024

Superb...

创建者 Yakubu M

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Jan 31, 2024

Excellent

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Jan 18, 2024

thank you

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Jan 7, 2024

Excellent

创建者 Nonadya M

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Dec 31, 2023

Very Nice

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Dec 31, 2023

Very Nice

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Dec 25, 2023

very good

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Dec 21, 2023

very good

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Dec 20, 2023

very good

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Dec 18, 2023

Excellent

创建者 Yumna S

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Dec 16, 2023

EXCELLENT

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Dec 12, 2023

Excellent

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Nov 30, 2023

Excellent

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Nov 28, 2023

Very good

创建者 Muhammad S

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Nov 26, 2023

Excellent

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Nov 20, 2023

Thank you

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Nov 18, 2023

Excellent

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Nov 7, 2023

Wonderful

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Oct 28, 2023

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Oct 21, 2023

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Oct 17, 2023

excellent

创建者 Matheus P N

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Oct 7, 2023

awesome!!

创建者 Palaksha R

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Oct 3, 2023

Excellent

创建者 Joe M

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Sep 27, 2023

top notch