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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4551 - Foundations of Digital Marketing and E-commerce 的 4575 个评论（共 7,120 个）

创建者 Hugo H D Z

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Nov 18, 2024

Estuvo muy bueno

创建者 Tessa

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Oct 20, 2024

Very educational

创建者 Nkemakonam U

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Oct 20, 2024

very good course

创建者 Odra M

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Oct 19, 2024

Excelente curso.

创建者 Nabanna C

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Oct 18, 2024

very nice course

创建者 muhammad q

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Oct 5, 2024

Great Experience

创建者 Zafarullah B

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Sep 2, 2024

Knowledge full !

创建者 AKASH P

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Sep 1, 2024

very good course

创建者 Sarvesh (

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Aug 29, 2024

Great Experience

创建者 seher z

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Aug 25, 2024

simply worth it.

创建者 Viktoriia H

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Aug 21, 2024

very informative

创建者 Taurice C

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Aug 18, 2024

Really inspiring

创建者 Leslie D

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Aug 12, 2024

Excelente curso.

创建者 réda l

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Aug 4, 2024

Best Certificate

创建者 Muhammad A D

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Jun 3, 2024

Mantap oke bangt

创建者 Muhammad H

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May 5, 2024

excellent course

创建者 Sadie H

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Apr 5, 2024

Very interesting

创建者 Yusuf M F E

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Apr 4, 2024

Excellent course

创建者 Disha G

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Feb 9, 2024

Excellent Course

创建者 Usman F

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Jan 20, 2024

Excellent Course

创建者 Wonfull D

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Jan 4, 2024

very good，thanks

创建者 Verónica P G

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Dec 25, 2023

Very interesting

创建者 Jessica R

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Dec 19, 2023

very educational

创建者 Mosharraf H

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Dec 10, 2023

learning is easy

创建者 Muhammad K R

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Dec 3, 2023

Very nice course