Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4651 - Foundations of Digital Marketing and E-commerce 的 4675 个评论（共 7,120 个）

创建者 Napoleon C

•

Sep 21, 2022

monster course!

创建者 AGUSTÍN A C D V

•

Sep 20, 2022

Great material!

创建者 Shaik I

•

Sep 17, 2022

Great learning!

创建者 Palak K

•

Sep 12, 2022

very intresting

创建者 Fofo K G

•

Sep 2, 2022

very instructive

创建者 Christina M

•

Aug 27, 2022

Great program !!

创建者 Abdulrahman B

•

Aug 4, 2022

Excellent course

创建者 Kamal K

•

Jul 25, 2022

wonderful course

创建者 Chizoba A

•

Jul 20, 2022

Great curriculum

创建者 Martha Y L

•

Jul 14, 2022

VERY INFORMATIVE

创建者 Nachiketas N

•

Jun 25, 2022

Excellent course

创建者 Shraddha T

•

Jun 15, 2022

excellent course

创建者 Santiago M

•

Jun 8, 2022

Excellent course

创建者 Yudistira A

•

Nov 16, 2025

Helpful content

创建者 Samiyath K P .

•

Nov 16, 2025

very good forum

创建者 Alba D A

•

Sep 29, 2025

Muy buen curso.

创建者 Sergio D Z M

•

Sep 17, 2025

muy buen cursoç

创建者 Ashwini K R

•

Sep 17, 2025

good experience

创建者 Maria A S N

•

Sep 1, 2025

Excelente curso

创建者 CAMILA M R V

•

Jul 23, 2025

Excelente curso

创建者 Maria J V O

•

Jul 11, 2025

Muy interesante

创建者 SUMAN S

•

Jun 27, 2025

Great course!!!

创建者 Kashaf S

•

Jun 15, 2025

too much useful

创建者 ADARSH M

•

Jun 9, 2025

great experince

创建者 MARIA F O S

•

May 16, 2025

Bem aprofundado