Chevron Left
返回到 Channel Management and Retailing

学生对 IE Business School 提供的 Channel Management and Retailing 的评价和反馈

4.5
星
1,120 个评分

课程概述

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

热门审阅

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

筛选依据：

51 - Channel Management and Retailing 的 75 个评论（共 204 个）

创建者 Katya F

•

Nov 23, 2020

Very interesting and useful course. English easy to understand.

创建者 SHUBHAM P G

•

Jun 1, 2020

excellent course views for marketing specialization students

创建者 Sulaimon y

•

Sep 27, 2020

My review for this course is that is an interesting course

创建者 faiyyaj s

•

Sep 26, 2021

Very good explanation of channel management and retailing

创建者 Himanshu S

•

Jun 21, 2020

Very fruitful course,i have learnt a lot from this course

创建者 Jaimie W

•

Nov 26, 2018

So much great information! Really enjoyed this course.

创建者 VeenaHS

•

Dec 5, 2020

Very good insight on retailing and channel management

创建者 Xiomara c

•

Aug 28, 2020

The course was easy to follow and really interesting!

创建者 Kodimela V

•

Mar 27, 2022

excellent to this way of teach ..i really enjoyed it

创建者 TUYET D A

•

Oct 31, 2020

This course is really great for me! Thank you a lot.

创建者 Thanh V C

•

Oct 21, 2020

It gives me a lot of knowledge. Thank you very much.

创建者 Rudresh P

•

Sep 16, 2020

Good quality of education and content delivery

创建者 Vibol M

•

Feb 16, 2018

very impressive course. make me very surprise.

创建者 Blessing E A

•

Apr 7, 2020

I learnt alot about expansion and retailing .

创建者 Abo O Y

•

Oct 26, 2019

It was a highly fruitful and excellent course

创建者 Dee M

•

Sep 14, 2016

Great course - really useful insights

创建者 Radheesh

•

Aug 22, 2016

Outstanding course. Excellent Faculty

创建者 tanay s

•

Mar 14, 2019

Great course . Thanks professor .!!

创建者 Abdul H S

•

Mar 15, 2018

A good Global perspective on Sales

创建者 Antareep M

•

Apr 1, 2020

Superb learning. Great content.

创建者 Ha V H

•

Mar 6, 2018

Great course!

Thank you so much!

创建者 Youssef A R

•

Jul 30, 2017

Very simple and easy to follow.

创建者 CHIKATIMALLA B

•

Feb 10, 2021

excellent course for students.

创建者 Abhijeet A

•

Dec 22, 2020

Excellent and Knowledgeable !!

创建者 Vasanth K D

•

Jan 29, 2018

Excellent course for Retailing