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IE Business School

Channel Management and Retailing

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

状态:Market Dynamics
状态:Conflict Management
初级课程小时

精选评论

VS

5.0评论日期:Apr 16, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

CM

5.0评论日期:May 30, 2020

AMAZING COURSE FOR THOSE WHO WANTS TO UNDERSTAND DISTRIBUTION CHANNELS AND RETAILING PROCESS.

HS

5.0评论日期:Jun 6, 2020

Amazing content, good instructor, fee grammatical errors in question otherwise excellent.

HS

4.0评论日期:Jun 2, 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

JG

4.0评论日期:Mar 24, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

SJ

5.0评论日期:Apr 26, 2020

The course was easy to understand and added to my knowledge on retail sector. I hope that it would come handy in my retail career. Thanks so much!

VH

5.0评论日期:Jun 10, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

RM

4.0评论日期:May 9, 2020

It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.

RS

5.0评论日期:Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

SV

4.0评论日期:Dec 21, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

CS

4.0评论日期:Jan 20, 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.Course content is pretty good.

AA

5.0评论日期:Aug 24, 2018

Great content. Best teacher of this specializationRelevant and timed questions with interactive key sessions

所有审阅

显示:20/205

Roy Redondo
5.0
评论日期:Oct 12, 2020
RAHUL SHIVANI
5.0
评论日期:Jun 19, 2020
Clarence Rolle
2.0
评论日期:Sep 9, 2017
Neha Nair
3.0
评论日期:Oct 25, 2019
Gyula Weeber
3.0
评论日期:Jul 25, 2020
Derya Akar
5.0
评论日期:Jun 2, 2019
Ankur Aggrawal
2.0
评论日期:Jul 11, 2020
SANTINATH DUTTA
5.0
评论日期:Apr 27, 2020
Justin SEGAL
5.0
评论日期:Nov 5, 2017
Anmol
5.0
评论日期:Aug 25, 2018
Gyouri
2.0
评论日期:May 8, 2016
Mira Veleva
1.0
评论日期:Dec 9, 2020
Elzbieta Zdunek
1.0
评论日期:Apr 13, 2020
Willy Peña Büttner
1.0
评论日期:Oct 25, 2016
Tong瞳
1.0
评论日期:May 8, 2016
Vaibhav Gupta
1.0
评论日期:Dec 17, 2020
Zhengyi XIANG
1.0
评论日期:Oct 16, 2021
Aesha Agarwal
5.0
评论日期:May 9, 2021
Lakshmiganapathy Anisingaraju
5.0
评论日期:Jan 20, 2021
CARLOS JOSE RODRIGUEZ
5.0
评论日期:Apr 15, 2016