Chevron Left
返回到 Channel Management and Retailing

学生对 IE Business School 提供的 Channel Management and Retailing 的评价和反馈

4.5
星
1,124 个评分

课程概述

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

热门审阅

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

VS

Apr 16, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

筛选依据：

151 - Channel Management and Retailing 的 175 个评论（共 204 个）

创建者 Mélanie A

•

Feb 28, 2023

this course was very interessting, weel presented. also it was easey to follow and understand all concepts . thank you

创建者 sagar v

•

Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

创建者 Julia F

•

Apr 9, 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

创建者 Naincy G

•

Jun 3, 2020

A Course with all relevant insights about channel distribution and retail management

创建者 Francois R

•

Aug 22, 2016

Not as complete as the two first courses of the specialization but still good.

创建者 Adcon S

•

Oct 14, 2020

Good for knowledge update about channels and retailing strategies

创建者 SUKHENDRA S

•

Sep 15, 2021

must for understanding about retail and distribution channel.

创建者 Saahid R

•

Nov 9, 2020

The course was amazing learning about retail management.

创建者 Eileen M

•

Jun 21, 2016

The instructor was hard to understand at times.

创建者 Miguel J

•

May 9, 2016

A great course! Of course I will recommend it.

创建者 Mohamed E

•

Jan 18, 2018

the subtitle didn't match with the Video

创建者 Mohammad M

•

Jun 9, 2016

great course about distribution channels

创建者 Rinchy

•

Jan 23, 2017

I love the interview parts.

创建者 Ibeth J

•

Oct 17, 2019

Excellent professor!

创建者 CAYABYAB, M R D

•

May 13, 2022

Very great course!

创建者 Archit A

•

Jun 15, 2020

Fantabulous Course

创建者 Pankaj

•

Sep 11, 2024

Very good for me.

创建者 Vudum S

•

Nov 21, 2022

good informative

创建者 Chukwu I I

•

Jan 30, 2020

Lecture was good

创建者 1971301026 R Y

•

Mar 22, 2022

it was good

创建者 Siddharth C

•

May 26, 2020

nice course

创建者 kaung n

•

Apr 18, 2016

awesome!

创建者 Ramana R M

•

Sep 8, 2022

Thanks

创建者 Srikanth P

•

May 18, 2023

good

创建者 parth s

•

Sep 30, 2018

nice