In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.
Brand Management: Strategies for a Strong Brand
Brand Management: Strategies for a Strong Brand
本课程是 Next-Gen Brand Management 专项课程 的一部分
位教师：Hector Sandoval
17,065 人已注册
包含在 中
您将学到什么
Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions
Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.
Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
2 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Next-Gen Brand Management 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This module introduces you to the foundations of advanced brand management—understanding how brands create value, earn trust, and communicate meaning. You’ll explore brand strategy frameworks, positioning models, and the concept of brand equity through data-driven analysis. Learners will also examine how storytelling and emotional resonance transform a brand from a business asset into a cultural experience. By the end of this module, you’ll be able to design and measure a compelling brand identity aligned with both organizational purpose and customer expectations.
涵盖的内容
16个视频4篇阅读材料1个作业1个插件
In this module, the focus shifts from building brand equity to ensuring its long-term vitality. You’ll learn how brands evolve through innovation, stakeholder collaboration, and adaptability to changing markets. The module also emphasizes establishing brand governance systems that sustain consistency, alignment, and ethical representation across all touchpoints. Through practical frameworks and case analyses, you’ll develop the strategic foresight needed to guide brand performance, integrity, and relevance over time.
涵盖的内容
10个视频2篇阅读材料1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.8 (46个评价)提供方
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学生评论
4.7
184 条评论
- 5 stars
79.34%
- 4 stars
15.21%
- 3 stars
4.89%
- 2 stars
0%
- 1 star
0.54%
显示 3/184 个
LM
5
已于 Jun 16, 2024审阅
Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!
YL
5
已于 Aug 9, 2024审阅
Very insightful and practical. Presentation was also comprehensible
NJ
5
已于 Oct 9, 2024审阅
excellent instructor who gives his expert knowledge on this course and also talking about real examples
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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