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返回到 Brand Management: Strategies for a Strong Brand

学生对 Coursera Instructor Network 提供的 Brand Management: Strategies for a Strong Brand 的评价和反馈

4.7
181 个评分

课程概述

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience....

热门审阅

DH

Nov 10, 2024

It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.

LM

Jun 16, 2024

Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!

筛选依据:

1 - Brand Management: Strategies for a Strong Brand 的 25 个评论(共 38 个)

创建者 Pashmaa S

Jul 4, 2024

It is good, it has a few points extra from the Brand management: Aligning business, brand and behavior. Since it is short it can be done after that course

创建者 Hiang K

Jul 18, 2024

No certificate was given (I know we can pay for the certificate but I was also able to download a free certificate from another course). The First half of the content was quite good while the second half is quite boring and repetitive

创建者 Raj K

Oct 3, 2024

Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.

创建者 Chukwu F I

Mar 16, 2024

I'm very much satisfied with the teaching method and mode of presentation. It was really engaging and educative.

创建者 Wondwosen K

Mar 5, 2024

The presentations are very clear, and are illustrated with appropriate examples.

创建者 Dhananjaya H

Nov 11, 2024

It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.

创建者 Leena L M

Jun 17, 2024

Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!

创建者 namitha j

Oct 10, 2024

excellent instructor who gives his expert knowledge on this course and also talking about real examples

创建者 AKM S M

Oct 11, 2024

Brand Management: Strategies for a Strong Brand Coursera Instructor Network Grade Achieved: 100%

创建者 Nath M

Jul 30, 2024

materials are easy to understand and very valuable when you want to pursue a career for branding

创建者 Jalal E H

Sep 15, 2024

Efficient course with practical example that illustrates the concept taught in each lesson !

创建者 Yao N L

Aug 10, 2024

Very insightful and practical. Presentation was also comprehensible

创建者 Rhenie P

Feb 19, 2025

Very helpful as someone working in shaping businesses

创建者 Hansara P

Jun 6, 2025

Thank you all of you to this valuable course ✨️

创建者 Michelle V

Jul 19, 2024

It was such a valuable content. I loved it!

创建者 Kyaw L T

Feb 10, 2025

Good for beginners. Easy to understand.

创建者 Odukwe T C

Feb 4, 2025

execellent course i learnt alot

创建者 Paulo P

Jul 3, 2024

Another great course by Cousera

创建者 Olaniyan O

Jun 7, 2025

Clear insight for Visionaires

创建者 Natalia M

Aug 27, 2024

Interesting, well explained

创建者 Tiwalade H

Nov 4, 2024

Great course, I recommend

创建者 Lesego T

Oct 3, 2024

Informative and clear .

创建者 Liaquat A K

Mar 7, 2025

Much helpful, Content!

创建者 Aditya S

Aug 5, 2024

nice experince

创建者 Remakhalid

Sep 22, 2024

to the point