This fundamentals of branding course helps you build strong, future-ready brands through digital innovation. Begin with brand Fundamentals to define brand values, vision, mission, and objectives. Move to digital transformation & brand initiation to explore how technology and data reshape branding and create a digital-first roadmap. Continue building your brand to identify your target audience, craft a distinct identity, and design cohesive logos and slogans. Conclude with measuring success and exploring brand structures to track KPIs, apply multi-brand strategies, and scale growth globally.
Master the Fundamentals of Branding Training
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将学到什么
Understand how digital transformation impacts modern branding.
Learn to design future-ready, tech-enabled brand strategies.
Explore tools and techniques to build digital-first brands.
Align innovation and customer experience for brand growth.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有4个模块
This module introduces the foundations of branding, helping learners understand what makes a brand strong and enduring. Explore core brand concepts like brand values and vision that define purpose and identity. Learn how to craft a brand mission, objectives, and promise aligned with organizational goals. Understand how to position your brand as both a product and a long-term asset to build trust, loyalty, and lasting market impact.
涵盖的内容
7个视频1篇阅读材料3个作业
This module explores how digital transformation reshapes modern branding. Learn the key impacts and imperatives driving transformation across industries and how technology enables smarter brand strategies. Understand the digital transformation roadmap to build, launch, and grow a new brand from scratch, aligning digital tools, customer experience, and innovation to create a future-ready brand identity.
涵盖的内容
4个视频3个作业
This module guides you through building a strong brand from the ground up. Learn how to research your target audience, define your core values, and choose a memorable business name. Discover how to shape your brand identity through effective branding attributes, mission-aligned slogans, and impactful logo design. Master the art of applying, evolving, and maintaining a consistent brand presence across channels.
涵盖的内容
7个视频3个作业
This module explores how to measure brand success and structure growth strategies. Learn to track branding KPIs that reflect awareness, equity, and engagement. Understand the types of multi-brand strategies to expand market reach while maintaining brand identity. Gain a global perspective on branding across geographies and consolidate key takeaways to build sustainable, scalable, and globally resonant brand strategies.
涵盖的内容
4个视频3个作业
位教师
提供方
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状态：预览Northeastern University
状态：预览Board Infinity
状态：预览University of London
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常见问题
It covers core branding principles and digital strategies to build strong, future-ready brands.
Ideal for marketers, entrepreneurs, and business professionals seeking to amplify their brand's impact.
No prerequisites are required; this course is suitable for beginners and professionals alike.
更多问题
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