What skills will I gain from this course?

You’ll learn brand strategy, identity design, digital transformation, and performance measurement.

What can I achieve after completing this certification?

You’ll be able to create, manage, and scale brands using data-driven, digital-first strategies.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Master the Fundamentals of Branding Training

通过 Coursera Plus 提高技能，仅需 239 美元/年（原价 399 美元）。立即节省

Master the Fundamentals of Branding Training

位教师：Priyanka Mehta

包含在中

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4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand how digital transformation impacts modern branding.
Learn to design future-ready, tech-enabled brand strategies.
Explore tools and techniques to build digital-first brands.
Align innovation and customer experience for brand growth.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

This fundamentals of branding course helps you build strong, future-ready brands through digital innovation. Begin with brand Fundamentals to define brand values, vision, mission, and objectives. Move to digital transformation & brand initiation to explore how technology and data reshape branding and create a digital-first roadmap. Continue building your brand to identify your target audience, craft a distinct identity, and design cohesive logos and slogans. Conclude with measuring success and exploring brand structures to track KPIs, apply multi-brand strategies, and scale growth globally.

By the end of this course, you will be able to: - Build Strong Brand Foundations: Define values, mission, and identity aligned with business goals - Apply Digital Strategies: Use technology and innovation to drive brand transformation - Design Effective Brand Identities: Craft visual and verbal elements for a unified brand image - Measure and Scale: Track performance using KPIs and apply multi-brand growth strategies Ideal for marketers, entrepreneurs, and business professionals aiming to build impactful, future-ready brands in the digital era.

This module introduces the foundations of branding, helping learners understand what makes a brand strong and enduring. Explore core brand concepts like brand values and vision that define purpose and identity. Learn how to craft a brand mission, objectives, and promise aligned with organizational goals. Understand how to position your brand as both a product and a long-term asset to build trust, loyalty, and lasting market impact.

涵盖的内容

7个视频1篇阅读材料3个作业

7个视频总计13分钟

Introduction 1分钟
Brand Values 3分钟
Brand Vision 2分钟
Brand Mission 1分钟
Brand Objectives 3分钟
Brand Promise 3分钟
Brand - As a Product or an Asset 1分钟

1篇阅读材料总计10分钟

Course Syllabus 10分钟

3个作业总计135分钟

Quiz on Core Brand Concepts 15分钟
Quiz on Mission, Objectives, and Assets 60分钟
Assessment for Brand Fundamentals 60分钟

This module explores how digital transformation reshapes modern branding. Learn the key impacts and imperatives driving transformation across industries and how technology enables smarter brand strategies. Understand the digital transformation roadmap to build, launch, and grow a new brand from scratch, aligning digital tools, customer experience, and innovation to create a future-ready brand identity.

涵盖的内容

4个视频3个作业

4个视频总计5分钟

Digital Transformation Initial Impacts 1分钟
Transformation Imperatives 1分钟
Digital Transformation Roadmap 1分钟
Starting Your Brand from Scratch 1分钟

3个作业总计120分钟

Quiz on Digital Transformation Overview 15分钟
Quiz on Roadmap to Start Your Brand 60分钟
Assessment for Digital Transformation & Brand Initiation 45分钟

This module guides you through building a strong brand from the ground up. Learn how to research your target audience, define your core values, and choose a memorable business name. Discover how to shape your brand identity through effective branding attributes, mission-aligned slogans, and impactful logo design. Master the art of applying, evolving, and maintaining a consistent brand presence across channels.

涵盖的内容

7个视频3个作业

7个视频总计6分钟

Research Your Target Audience 1分钟
Identify Your Core Values 1分钟
Choose Your Business Name 1分钟
Define Your Branding Attributes 1分钟
Write a Slogan That Align with Your Mission 1分钟
Designing Your Logo 1分钟
Apply and Evolve Your Branding 1分钟

3个作业总计135分钟

Quiz on Laying the Brand Foundation 15分钟
Quiz on Shaping Brand Identity 60分钟
Assessment for Building Your Brand 60分钟

This module explores how to measure brand success and structure growth strategies. Learn to track branding KPIs that reflect awareness, equity, and engagement. Understand the types of multi-brand strategies to expand market reach while maintaining brand identity. Gain a global perspective on branding across geographies and consolidate key takeaways to build sustainable, scalable, and globally resonant brand strategies.

涵盖的内容

4个视频3个作业

位教师

Priyanka Mehta

Simplilearn

81 门课程 61,167 名学生

提供方

Simplilearn

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无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

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常见问题

It covers core branding principles and digital strategies to build strong, future-ready brands.

Ideal for marketers, entrepreneurs, and business professionals seeking to amplify their brand's impact.

No prerequisites are required; this course is suitable for beginners and professionals alike.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.