Online Advertising

在线广告涉及通过数字平台向目标受众推广产品或服务。这项技能要求具备 SEO/SEM、社交媒体营销和解析工具方面的知识。数字营销人员创建营销活动、优化内容并跟踪绩效指标。有效的在线广告能提高品牌知名度、用户参与度和业务增长。
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“online advertising” 的结果

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement

  • Coursera Project Network

    您将获得的技能: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: 付费媒体, 关键绩效指标 (KPI), 内容创作, 社交媒体管理, Instagram, 社交媒体战略, 数字化营销, 营销分析, 在线广告, 社交媒体营销, 营销预算, 广告, 品牌管理, 广告活动, 目标受众, 营销效果, 智能目标, 社交媒体, 营销, 社交媒体活动

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • 状态:免费试用

    您将获得的技能: 数据伦理, 付费媒体, 媒体策划, 社交媒体营销, 网络分析和 SEO, 网络分析, Google 广告, 点击付费广告, 关键词研究, 营销, 社交媒体战略, 在线广告, 数字广告, 广告, 搜索引擎优化, 广告活动, 情境广告, 社交媒体, 数字化营销, 搜索引擎营销

是什么让您今天来到 Coursera?

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 增强现实, 数据伦理, Google 广告, 付费媒体, 点击付费广告, 在线广告, 消费者行为, 广告, 数字广告, 广告活动, 业务指标, 数字化营销, 营销

  • 状态:新
    状态:免费试用
    状态:人工智能技能

    您将获得的技能: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 企业战略, 会计, 财务敏锐性, 领导力培养, 搜索引擎营销, 叙事, 在线广告, 搜索引擎优化, 战略领导力, 关键词研究, 业务规划, 战略规划, 人才发展, 领导与管理, 内容营销, 现金管理, 预算管理, 数字化营销, 金融报表, 财务报表分析

  • Coursera Project Network

    您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Maryland, College Park
  • Meta
  • Simplilearn
  • University of Colorado Boulder
  • SkillUp
  • Aptly
  • O.P. Jindal Global University
  • Real Madrid Graduate School Universidad Europea