Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Foundations of Digital Marketing 专项课程

Foundations of Digital Marketing 专项课程

Be Future Ready: Foundations of Digital Marketing. Develop essential skills and knowledge needed to excel in the digital marketing landscape

位教师：Liye Ma

包含在 Coursera Plus 中

了解更多

4 门课程系列

深入学习学科知识

4.6

（10 条评论）

初级等级

无需具备相关经验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4 门课程系列

深入学习学科知识

4.6

（10 条评论）

初级等级

无需具备相关经验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Analyze and evaluate the impact of digital technologies on various touchpoints within the marketing strategy process.
Assess the performance of paid search campaigns, diagnose potential issues, and recommend adjustments to optimize digital marketing efforts.
Explore advanced tools for data analysis, customer segmentation, and predictive modeling to optimize their digital marketing strategies.
Evaluate customer sentiment data from social media platforms to recommend optimal marketing strategies, while considering ethical implications.

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
借助实践项目精通一门科目或一个工具
培养对关键概念的深入理解
通过 University of Maryland, College Park 获得职业证书

专业化 - 4门课程系列

Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehensive program covers key topics such as Fundamentals of Digital Marketing, where you will learn the core principles and strategies; Digital Marketing Analytics, focusing on data-driven decision-making; Digital Marketing Tools: ML and AI, exploring cutting-edge technologies for enhanced marketing efforts; and Online Advertising & Social Media, mastering the art of engaging audiences across various platforms. By completing this specialization, you'll be well-prepared to navigate and thrive in the dynamic world of digital marketing.

应用的学习项目

Learners will engage with a variety of assessments designed to reinforce their understanding of key concepts in the Foundations of Digital Marketing Specialization. They will complete quizzes to test their knowledge, answer in-video questions for active engagement, and participate in case discussions to apply theoretical insights to real-world scenarios, enhancing their critical thinking and problem-solving abilities.

Fundamentals of Digital Marketing

第 1 门课程9小时

您将学到什么

Inbound and Outbound Marketing (also touching on social media marketing
Mobile Marketing - Apps and Promotions
Multi-Sided Platforms
Attribution and Marketing Mix Modeling

您将获得的技能

类别：Digital Marketing

类别：Marketing Strategies

类别：Social Media Marketing

类别：Return On Investment

类别：Cross-Channel Marketing

类别：Marketing

类别：Search Engine Optimization

类别：Network Model

类别：Marketing Channel

类别：Search Engine Marketing

类别：Marketing Psychology

类别：MarTech

类别：Consumer Behaviour

类别：Business Analysis

类别：Strategic Marketing

类别：Web Analytics and SEO

类别：Online Advertising

类别：Marketing Effectiveness

Digital Marketing Analytics

第 2 门课程3小时

您将学到什么

SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis

您将获得的技能

类别：A/B Testing

类别：Keyword Research

类别：Web Analytics

类别：Search Engine Optimization

类别：Pay Per Click Advertising

类别：Analytics

类别：Digital Marketing

类别：Online Advertising

类别：Marketing Effectiveness

类别：Search Engine Marketing

类别：Predictive Analytics

类别：Big Data

类别：Customer Data Management

类别：Machine Learning

类别：Contextual Advertising

类别：Key Performance Indicators (KPIs)

类别：Customer Analysis

类别：Data Analysis

类别：Data-Driven Decision-Making

类别：Marketing Analytics

Digital Marketing Tools: Machine Learning and AI

第 3 门课程4小时

您将学到什么

Machine Learning Methods
Big Data and AI Applications
Performance Evaluation

您将获得的技能

类别：Machine Learning Methods

类别：Deep Learning

类别：Predictive Analytics

类别：Machine Learning

类别：Marketing Analytics

类别：Big Data

类别：Artificial Intelligence

类别：Artificial Neural Networks

类别：Performance Review

类别：Machine Learning Algorithms

类别：Apache Hadoop

类别：MarTech

类别：Digital Marketing

类别：Customer Analysis

类别：Marketing Strategies

Online Advertising & Social Media

第 4 门课程3小时

您将学到什么

Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.

您将获得的技能

类别：Big Data

类别：Online Advertising

类别：Analytics

类别：Digital Advertising

类别：Social Media

类别：Descriptive Analytics

类别：Business Analytics

类别：Advertising Campaigns

类别：Customer Engagement

类别：Data Visualization

类别：Law, Regulation, and Compliance

类别：Data Ethics

类别：Marketing

类别：Return On Investment

类别：Data-Driven Decision-Making

类别：Trend Analysis

类别：Advertising

类别：Social Media Strategy

类别：Social Media Marketing

类别：Data Presentation

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Liye Ma

University of Maryland, College Park

1 门课程317 名学生

提供方

University of Maryland, College Park

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常见问题

We recommend taking the courses in the order listed in the Specialization.

No, you will not receive university credit for completing this Specialization. You will receive a certificate upon completion.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.