Ready to turn scattered advertising efforts into a coordinated campaign machine? This Short Course was created to help digital marketing professionals accomplish measurable, multi-platform advertising success.
Launch & Optimize Multi-Channel Ad Campaigns
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将学到什么
Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.
Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.
Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.
Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.
您将获得的技能
- Marketing Analytics
- Online Advertising
- Performance Analysis
- Cost Benefit Analysis
- Campaign Management
- Performance marketing
- Digital Advertising
- Advertising
- Marketing Channel
- Advertising Campaigns
- Data-Driven Decision-Making
- Media Buying
- Social Media Campaigns
- Paid media
- Budget Management
- Return On Investment
- Google Ads
- Cross-Channel Marketing
- Marketing Budgets
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Campaign Management & Optimization 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.
涵盖的内容
3篇阅读材料2个作业
Learners will master performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.
涵盖的内容
3篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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