Marketing Psychology

营销心理学是对消费者行为原因的理解,利用心理学理论制定有效的营销策略。Coursera 的营销心理学目录教您了解影响购买决策的认知过程、情绪对消费者行为的影响以及品牌认知心理学。您将学习如何运用心理学原理开展有说服力的广告活动、提高客户参与度和品牌忠诚度。此外,您还将从心理学角度深入了解消费者细分、目标定位和定位策略。对于从事市场营销、广告、销售或任何涉及影响消费者行为的工作的人来说,这些知识都是必不可少的。
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“marketing psychology” 的结果

  • 状态:免费试用

    University of London

    您将获得的技能: 数字通信, 可持续发展, 社会学, 环境问题, 营销分析, 可持续商业, 消费者行为, 信息隐私, 社交媒体, 文化, 营销, 营销心理学

  • 状态:免费试用

    University of London

    您将获得的技能: 国际关系, 营销策略与技巧, 运营管理, 卓越运营, 战略营销, 营销, 竞争分析, 营销策划, 社会科学, 商业道德, 营销策略, 文化, 工艺设计, 企业管理, 消费者行为, 可持续商业, 全球营销, 运行效率, 业务运营, 营销心理学

  • 状态:免费试用

    Johns Hopkins University

    您将获得的技能: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making

  • 状态:免费试用

    您将获得的技能: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection

  • University of Illinois Urbana-Champaign

    您将获得的技能: 营销心理学, 文化敏感性, 文化多样性, 营销策略, 文化, 品牌管理, 消费者行为, 品牌战略, 全球营销, 营销, 跨文化能力, 品牌意识

  • 状态:预览

    University of Washington

    您将获得的技能: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

是什么让您今天来到 Coursera?

  • 状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

  • 状态:免费试用

    Johns Hopkins University

    您将获得的技能: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • 状态:免费试用

    您将获得的技能: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Customer Relationship Management, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Google Ads, Forecasting

  • 状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

是什么让您今天来到 Coursera?

主要合作伙伴

  • Simplilearn
  • IE Business School
  • Johns Hopkins University
  • Kennesaw State University
  • BCG
  • Skillshare
  • University of Colorado Boulder
  • University of London