Marketing Automation

营销自动化是一个技术平台,旨在帮助营销人员简化、自动化和衡量营销任务和工作流程,从而提高运营效率和收入增长。Coursera 的营销自动化目录教您如何战略性地实施软件、技术和服务,以管理和自动化重复性营销任务。您将学习到从潜在客户生成、细分、潜在客户培育和评分,到客户生命周期营销、交叉销售和追加销售、客户维系和营销投资回报率衡量等各个方面的知识。掌握电子邮件自动化、客户关系管理 (CRM)、网络个性化和社交媒体营销管理等工具的实用知识,从而提高营销业绩和效率。
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通过实践教程在 2 小时内掌握与工作相关的技能。
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探索营销自动化课程目录

  • 状态:免费

    您将获得的技能: 仪表板, 关键绩效指标 (KPI), 电子邮件营销, HubSpot CRM, ChatGPT, 客户参与, Prompt Engineering, 营销自动化, 营销分析, 电子邮件自动化, 营销策略, 潜在客户开发, 客户关系管理 (CRM) 软件

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Image Quality, Machine Learning

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

  • 状态:新
    状态:免费试用

    您将获得的技能: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

  • 状态:免费试用

    您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

  • 状态:免费试用

    您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics

是什么让您今天来到 Coursera?

  • 状态:免费试用

    Emory University

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

  • 状态:免费试用

    您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

  • 您将获得的技能: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials, Customer Engagement

  • 状态:新
    状态:预览

    您将获得的技能: Email Automation, Marketing Automation, Business Process Automation, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Operational Efficiency, Real Time Data, Prompt Engineering, Application Programming Interface (API), Content Creation, Business Planning

  • 状态:免费试用

    您将获得的技能: 人工智能, 数据伦理, 案例研究, 客户分析, 营销策略, 营销自动化, 营销分析, 客户洞察, 性能分析, 负责任的人工智能, Google Analytics(分析), 生成式人工智能, 营销活动经理, 社交媒体活动

是什么让您今天来到 Coursera?

主要合作伙伴

  • Simplilearn
  • Microsoft
  • Digital Marketing Institute
  • Fundação Instituto de Administração
  • IBM
  • Adobe
  • Emory University
  • HubSpot Academy