客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

Coursera
您将获得的技能: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design
中级 · 课程 · 1-4 周
您将获得的技能: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI
中级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 回归分析, 消费者行为, 数据驱动的决策制定, 客户分析, 分析, 数据收集, 描述性分析, 预测分析, 工艺优化, 客户洞察, 营销分析, 市场调查, 商业分析
混合 · 课程 · 1-3 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Relationship Building, Consultative Approaches, Solution Selling, Customer Insights
高级设置 · 课程 · 1-4 周

您将获得的技能: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月
IE Business School
您将获得的技能: 跨职能合作, 用户体验, 品牌战略, 消费者行为, 员工参与, 管理团队, 改善客户体验, 商业道德, 客户洞察, 整合营销传播, 品牌管理, 客户体验战略(CX), 打造品牌, 行为经济学
中级 · 课程 · 1-3 个月

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation
混合 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 营销策略, 消费者行为, 数字化营销, 客户数据管理, 社交媒体营销, 用户关系管理, 预测分析, 客户洞察, 营销分析, 客户体验战略(CX), 大数据, 整合营销传播, 营销效果, 数据分析
初级 · 课程 · 1-3 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
初级 · 课程 · 1-3 个月

您将获得的技能: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software
中级 · 课程 · 1-4 周
对客户体验领域感兴趣的人可以选择各种职位。客户体验经理、客户旅程分析师和用户体验设计师等职位很常见。这些职位的工作重点是了解客户行为、优化互动、确保所有渠道的无缝体验。此外,客户支持和咨询方面的职位(如Akamai客户咨询和支持专业证书中提供的职位)也与此相关。
目前有许多以客户旅程为重点的在线课程。一些值得注意的选择包括Jagdish Sheth 教授的"以客户为中心 "专项课程和AI 驱动的 "客户成功 "专项课程。这些课程提供了对客户行为的宝贵见解和提升客户体验的有效策略。
对于培训和提高员工在客户旅程领域的技能,CVS Health 呼叫中心客户服务专业证书和Dell Technologies 技术客户支持专家专业证书等课程是很好的选择。这些课程侧重于实用技能和知识,可直接提升企业内部的客户服务能力。