Digital Marketing

数字营销是一种现代营销方法,它利用搜索引擎、社交媒体、电子邮件和网站等数字渠道与现有和潜在客户建立联系。Coursera 的数字营销目录向您传授设计、优化和执行有效在线营销活动所需的策略和工具。您将学习搜索引擎优化 (SEO)、点击付费广告 (PPC)、内容营销、社交媒体策略、电子邮件营销活动、网络分析以及如何衡量和分析数字营销绩效。掌握了数字营销的这些方面,您就有能力在日益数字化的世界中提升品牌知名度、产生潜在客户并提高客户参与度。
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找到最适合您目标的数字营销课程

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 案例研究, 业务转型, 创新, 数字化营销, 营销, 改善客户体验, 营销渠道, 营销策略, 消费者行为, MarTech, 数字化转型, 全球营销, 企业战略

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 网络分析, 案例研究, 数据叙事, 数据分析, 消费者行为, 分析, 数字化营销, 营销分析, 趋势分析, 营销, 数据收集, MarTech, 数据可视化软件, 商业分析, 信息隐私

  • 状态:预览

    University of Virginia

    您将获得的技能: 案例研究, 营销分析, 改善客户体验, AI 个性化服务, 人工智能, 数据驱动的决策制定, 营销策略, 网络分析, 营销, 数字化营销, 数字化转型, 客户参与, 竞争分析, 企业战略

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 网络分析, 营销策略, 数据分析, 数字化营销, 分析, 消费者行为, 营销分析, 营销, 数据收集, 营销效果, 监管合规, 数据可视化软件, 数据可视化

  • 状态:免费试用

    Illinois Tech

    您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • 状态:新
    状态:免费试用

    您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Meta
  • Simplilearn
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • University of Colorado Boulder