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  • Customer Journey

客户旅程课程

客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。


热门客户旅程课程与认证


  • C

    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    您将获得的技能: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software

    中级 · 课程 · 1-4 周

  • C

    Coursera

    Create Customer Personas in Canva

    您将获得的技能: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    评分, 4.6 星,最高 5 星
    ·
    33 条评论

    初级 · 指导项目 · 不超过 2 小时

  • A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    您将获得的技能: Active Listening, Customer experience improvement, Customer Retention, Empathy, Customer Service, Customer and Client Support, Surveys, Non-Verbal Communication, Market Research, Customer Support, Survey Creation, Customer experience strategy (CX), Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    初级 · 专项课程 · 3-6 个月

  • C

    Coursera

    Build Client Rapport

    您将获得的技能: Rapport Building, Sales Presentation, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication

    中级 · 课程 · 1-4 周

  • A

    AI CERTs

    Customer Service with AI

    您将获得的技能: AI Personalization, AI Product Strategy, Customer Service, Customer Insights, Customer Analysis, AI Enablement, Customer Data Management, Customer experience strategy (CX), Customer and Client Support, Data Ethics, Customer Relationship Building, Customer Engagement, Customer Retention, Artificial Intelligence and Machine Learning (AI/ML), Customer Success Management, Generative AI Agents, Generative AI, Emerging Technologies

    初级 · 课程 · 1-3 个月

  • C

    Coursera

    Manage Customer Journeys in HubSpot

    您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management

    初级 · 课程 · 1-4 周

  • A

    Alex Genadinik

    Customer Experience: How To Delight Customers

    您将获得的技能: Customer experience improvement, Customer Service, Customer Retention, Customer experience strategy (CX), Client Services, Customer Complaint Resolution, Customer Relationship Building, Customer Engagement, Process Analysis, Process Improvement

    混合 · 课程 · 1-4 周

  • C

    Coursera

    AI-Powered Customer Success

    您将获得的技能: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer experience strategy (CX), Customer Service, Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    评分, 4.6 星,最高 5 星
    ·
    308 条评论

    中级 · 专项课程 · 1-3 个月

  • C

    Coursera

    Map Buyer Journey

    您将获得的技能: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    中级 · 课程 · 1-4 周

  • C

    Coursera

    Customer Analytics & Intelligence

    您将获得的技能: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Loyalty Programs, Customer Insights, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5
    评分, 4.5 星,最高 5 星
    ·
    129 条评论

    中级 · 专项课程 · 3-6 个月

  • I

    IE Business School

    打造品牌:创意之旅

    您将获得的技能: 创造力, 打造品牌, 生产规划, 交流, 改善客户体验, 客户体验战略(CX), 内容创作, 讲故事, 目标市场, 品牌战略, 内容营销, 广告, 新闻学, 广告活动, 品牌意识, 目标受众, 创意设计, 品牌管理, 营销设计, 徽标设计

    4.6
    评分, 4.6 星,最高 5 星
    ·
    1728 条评论

    初级 · 专项课程 · 3-6 个月

  • S

    Starweaver

    Customer Relationship Management

    您将获得的技能: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    评分, 4.6 星,最高 5 星
    ·
    264 条评论

    初级 · 课程 · 1-4 周

1234…329

总之,以下是 10 最受欢迎的 customer journey 课程

  • User DNA: Crafting Personas & Journey Maps in Miro: Coursera
  • Create Customer Personas in Canva: Coursera
  • Customer Service, Customer Support, Customer Experience: Alex Genadinik
  • Build Client Rapport: Coursera
  • Customer Service with AI: AI CERTs
  • Manage Customer Journeys in HubSpot: Coursera
  • Customer Experience: How To Delight Customers: Alex Genadinik
  • AI-Powered Customer Success: Coursera
  • Map Buyer Journey: Coursera
  • Customer Analytics & Intelligence: Coursera

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)

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