客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

您将获得的技能: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Active Listening, Customer experience improvement, Customer Retention, Empathy, Customer Service, Customer and Client Support, Surveys, Non-Verbal Communication, Market Research, Customer Support, Survey Creation, Customer experience strategy (CX), Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Rapport Building, Sales Presentation, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication
中级 · 课程 · 1-4 周

AI CERTs
您将获得的技能: AI Personalization, AI Product Strategy, Customer Service, Customer Insights, Customer Analysis, AI Enablement, Customer Data Management, Customer experience strategy (CX), Customer and Client Support, Data Ethics, Customer Relationship Building, Customer Engagement, Customer Retention, Artificial Intelligence and Machine Learning (AI/ML), Customer Success Management, Generative AI Agents, Generative AI, Emerging Technologies
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Customer experience improvement, Customer Service, Customer Retention, Customer experience strategy (CX), Client Services, Customer Complaint Resolution, Customer Relationship Building, Customer Engagement, Process Analysis, Process Improvement
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer experience strategy (CX), Customer Service, Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Loyalty Programs, Customer Insights, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
中级 · 专项课程 · 3-6 个月
IE Business School
您将获得的技能: 创造力, 打造品牌, 生产规划, 交流, 改善客户体验, 客户体验战略(CX), 内容创作, 讲故事, 目标市场, 品牌战略, 内容营销, 广告, 新闻学, 广告活动, 品牌意识, 目标受众, 创意设计, 品牌管理, 营销设计, 徽标设计
初级 · 专项课程 · 3-6 个月

Starweaver
您将获得的技能: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making
初级 · 课程 · 1-4 周