A/B Testing

A/B Testing 是一种用户体验研究方法,包括比较网页或其他产品的两个版本,以确定哪个版本表现更好。Coursera 的 A/B Testing 技能目录向您传授产品开发和优化的这一重要组成部分。您将学习如何设计、实施和分析 A/B Testing,以做出数据驱动的决策并提高用户参与度。此外,您还将了解用于解释测试结果的统计分析方法、道德考虑因素以及成功运行测试的最佳实践。这项技能是产品经理、UX 设计师、数据科学家和数字营销人员等职位的必备技能。
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探索 A/B Testing 课程目录

  • 您将获得的技能: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

  • 状态:新
    状态:预览

    您将获得的技能: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Modeling, Predictive Analytics, Business Analytics, Statistical Methods, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Machine Learning, Markov Model, Probability Distribution, Sampling (Statistics)

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

  • 状态:免费试用

    Simplilearn

    您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • 状态:新
    状态:预览

    您将获得的技能: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Business Reporting, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Quantitative Research, Data-Driven Decision-Making, Health Informatics, Business Process Automation

  • 状态:新
    状态:免费试用

    您将获得的技能: Exploratory Data Analysis, Predictive Modeling, Statistical Modeling, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Predictive Analytics, Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

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  • 状态:新
    状态:免费试用

    您将获得的技能: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles

  • 状态:免费试用

    您将获得的技能: 营销策略, 回归分析, 关键绩效指标 (KPI), 无监督学习, 营销, 营销分析, 投资回报, 营销渠道, 营销策划, 目标受众, 销售管道, 营销效果, A/B 测试, 数据分析, 客户分析, 预测, 广告活动

  • 状态:新
    状态:免费试用

    您将获得的技能: Apache Spark, Generative AI, LLM Application, Large Language Modeling, Predictive Modeling, Matplotlib, Keras (Neural Network Library), Generative Model Architectures, Deep Learning, ChatGPT, OpenAI, Generative AI Agents, Tensorflow, Seaborn, A/B Testing, Statistical Modeling, Data Visualization, Regression Analysis, Big Data, Machine Learning

  • 状态:免费试用

    您将获得的技能: 应用数学, 统计推理, 数据转换, 数学建模, 统计假设检验, 线性代数, 降维, 概率, NumPy, 概率分布, 微积分, Machine Learning 方法, 描述性统计, 统计分析, 概率与统计, 数值分析, 机器学习, 抽样(统计), A/B 测试, 贝叶斯统计

  • 状态:免费试用

    您将获得的技能: Sampling (Statistics), Descriptive Statistics, Statistical Hypothesis Testing, Data Analysis, Probability Distribution, Statistics, Data Science, Statistical Analysis, A/B Testing, Statistical Methods, Probability, Statistical Inference, Statistical Programming, Python Programming, Technical Communication

  • 状态:免费试用

    您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

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