市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

IE Business School
您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 预测建模, 社交网络分析, 数据分析, Pandas(Python 软件包), 营销分析, 数字化营销, 留住客户, 分析, 文本挖掘, 机器学习, 数据伦理, 消费者行为, 负责任的人工智能, 预测分析, 高级分析, 生成式人工智能, 市场分析, 营销策略与技巧, 营销, 客户洞察
攻读学位
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 网络分析, 数据可视化软件, 营销策略, 数据分析, 营销分析, 分析, 数据收集, 消费者行为, 数据可视化, 营销, 监管合规, 营销效果, 数字化营销
攻读学位
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数字化转型, 营销策略, 数字化营销, 数字广告, MarTech, 消费者行为, 电子商务, 创新, 客户参与, 营销, 产品推广, 产品开发
攻读学位
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 商业分析, 预测建模, 数据分析, 营销分析, 回归分析, 探索性数据分析, 数据可视化, 分析技能, Data Validation
混合 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 项目管理, 内容营销, Make.com, 数字化营销, 自动化, 日历管理, 谷歌工作表, 应用编程接口 (API), 营销自动化, 品牌管理, 内容战略, 内容创作, ChatGPT, Prompt Engineering
中级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies
混合 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Stakeholder Management, Data-Driven Decision-Making, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周