中The course examines digital marketing analytics strategies, platforms for data ingestion, preparation, and reporting. The course focuses beyond social media marketing analytics. Digital marketing analytics is foundational to Digital Marketing because analytics is the language used to optimize and connect results across all digital marketing tactics – search, social media, email marketing, display ads, video ads, etc. An effective digital marketer is well versed in data and is a data translator for a business. Becoming well versed in analytics and data requires the cultivation of both technical and soft skills. This course aims to arm students with such skills.
Social Media Marketing Analytics
您将获得的技能
- Google Analytics
- Social Media Marketing
- Marketing Analytics
- Data-Driven Decision-Making
- Earned Media
- Media Planning
- Web Analytics
- Paid media
- Marketing
- Performance Measurement
- Marketing Effectiveness
- Digital Advertising
- Digital Marketing
- Email Marketing
- Key Performance Indicators (KPIs)
- Social Media
- Customer Data Management
- Analytics
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October 2025
作业
33 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有9个模块
Introduces the concept of digital media, types of media (paid, owned, earned), and the overall digital ecosystem. This module delves into fundamental analytics concepts, key characteristics, and the importance of data-driven decision-making. It might also introduce the levels of analytics.
涵盖的内容
8个视频5篇阅读材料4个作业1个讨论话题
Explore consumer data collection, data privacy, and marketing technology stacks.
涵盖的内容
6个视频4篇阅读材料4个作业
Learn to establish and use measurement models to evaluate digital marketing effectiveness.
涵盖的内容
9个视频4篇阅读材料4个作业
Understand metrics, dimensions, and KPIs for website analytics and optimization.
涵盖的内容
6个视频4篇阅读材料4个作业
Evaluate and improve email marketing performance using analytics.
涵盖的内容
6个视频4篇阅读材料4个作业
Analyze and optimize paid and earned media campaigns using analytics.
涵盖的内容
8个视频4篇阅读材料4个作业
Explain and apply social media analytics across multiple platforms.
涵盖的内容
7个视频4篇阅读材料4个作业
Collect and interpret mobile app analytics to support business objectives.
涵盖的内容
10个视频4篇阅读材料4个作业
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
涵盖的内容
1个作业
位教师
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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