客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

您将获得的技能: User Story, Agile Methodology, Agile Project Management, Product Requirements, Customer experience strategy (CX), Presentations, Product Knowledge, Product Development, Customer Insights, Stakeholder Communications, Innovation
中级 · 指导项目 · 不超过 2 小时

National Taiwan University
您将获得的技能: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing
初级 · 课程 · 1-3 个月

Liberty Mutual Insurance
您将获得的技能: Insurance, Insurance Policies, Closing (Sales), Insurance Sales, Overcoming Objections, Sales Prospecting, Productivity, Prospecting and Qualification, Verbal Communication Skills, Workers Compensation, Storytelling, Risk Management, Customer Relationship Building, Customer Retention, Sales Presentation, Communication, Underwriting, Consultative Selling, Commercial Laws, Product Knowledge
初级 · 专业证书 · 3-6 个月
University of Virginia
您将获得的技能: 产品战略, 案例研究, 市场调查, 演讲, 消费者行为, 市场份额, 竞争分析, 市场动态, Microsoft PowerPoint, B2B 销售, 战略营销, 成本会计, 企业战略, 价格谈判, 市场分析, 价值主张
中级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
中级 · 专项课程 · 3-6 个月

Google Cloud
您将获得的技能: Cloud Security, Identity and Access Management, Intrusion Detection and Prevention, Computer Security Incident Management, Threat Management, Cyber Threat Hunting, Risk Management Framework, Cyber Attacks, Cyber Operations, Vulnerability Management, Continuous Monitoring, Event Monitoring, Disaster Recovery, Incident Management, Generative AI, DevSecOps, Cyber Risk, Cloud Storage, Google Cloud Platform, Cybersecurity
初级 · 专业证书 · 3-6 个月

Rutgers the State University of New Jersey
您将获得的技能: 运行效率, 数据分析, 案例研究, 周转资金, 绩效衡量, 工作分析, 供应链管理, 财务分析, 战略决策
初级 · 课程 · 1-4 周

您将获得的技能: Cybersecurity, Cyber Attacks, Data Security, Computer Security Awareness Training, Threat Modeling, Security Awareness, Cyber Threat Intelligence, Threat Management, Network Security, Information Privacy, Malware Protection, Incident Response, Mitigation
初级 · 课程 · 1-4 周

The Hong Kong University of Science and Technology
您将获得的技能: 项目管理, 软件测试, 需求分析, 软件设计, 验收测试, 配置管理, 调试, 数据建模, 项目规划, 面向对象设计, 软件工程, 功能要求, 流程驱动的开发, 软件设计模式, 软件架构, 系统设计, 软件开发生命周期, 白盒测试, 软件开发方法, 统一模型语言
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

IE Business School
您将获得的技能: 规划, 案例研究, 损益(P&L)管理, 竞争分析, 营销预算, 营销策划, 进入市场战略, 营销策略与技巧, 业务规划, 目标市场, 市场分析, 营销分析, 产品营销, 营销策略, 品牌战略
混合 · 课程 · 1-4 周