营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

IE Business School
您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 风险管理, 竞争分析, 市场动态, 企业战略, 新业务开发, 战略决策, 兼并与收购, 战略思维, 组织战略, 创新, 市场机遇, 增长战略, 商业估值
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 营销策略, 营销管理, 产品生命周期管理, 整合营销传播, 营销, 产品战略, 产品管理, 写作, 品牌战略, 广告, 价值主张, 消费者行为, 营销渠道, 营销传播, 市场分析, 营销效果
攻读学位
初级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 战略营销, 营销策略, 品牌战略, 营销, 客户洞察, 需求规划, 产品战略, 目标受众, 消费者行为, 数字化营销, 营销分析, 打造品牌, 价值主张, 营销渠道, 营销传播, 市场分析
混合 · 课程 · 1-4 周

University of Virginia
您将获得的技能: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms, Emerging Technologies
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

您将获得的技能: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
混合 · 课程 · 1-3 个月

Alfaisal University | KLD
您将获得的技能: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention
初级 · 课程 · 1-4 周

University of North Texas
您将获得的技能: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
初级 · 课程 · 1-4 周