Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览市场营销战略课程目录

  • 状态:免费试用

    Illinois Tech

    您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • University of California, Davis

    您将获得的技能: 营销策略与技巧, 文案写作, 写作, 专业网络, 内容营销

  • 状态:免费试用

    University of London

    您将获得的技能: 营销策略与技巧, 企业战略, 战略营销, 营销策划, 营销策略, 竞争分析, 市场动态, 营销管理, 市场分析, 目标市场, 旁听, 分析, 营销

  • 状态:新
    状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

  • 状态:免费试用

    University of Pennsylvania

    您将获得的技能: 营销策略与技巧, 进入市场战略, 打造品牌, 客户体验战略(CX), 客户洞察, 战略营销, 沟通策略, 消费者行为, 品牌战略, 价格谈判, 营销传播, 品牌意识, 品牌忠诚度, 营销

  • 状态:免费试用

    University of London

    您将获得的技能: 国际关系, 营销策略与技巧, 运营管理, 卓越运营, 战略营销, 营销, 竞争分析, 营销策划, 社会科学, 商业道德, 营销策略, 文化, 工艺设计, 企业管理, 消费者行为, 可持续商业, 全球营销, 运行效率, 业务运营, 营销心理学

是什么让您今天来到 Coursera?

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

  • 状态:新
    状态:免费试用

    Digital Marketing Institute

    您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 打造品牌, 营销策略与技巧, 营销策划, 营销分析, 客户洞察, 竞争分析, 消费者行为, 价值主张, 品牌管理, 市场分析, 产品规划, 目标市场, 促销策略, 营销

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

  • 状态:免费

    您将获得的技能: 营销策略与技巧, 自有媒体, 付费媒体, 赢得媒体, 搜索引擎营销, 分析, 社交媒体营销, 点击付费广告, 营销策划, 营销设计, 数字媒体战略, 在线广告, 营销活动经理, 内容营销, 数字化营销, 社交媒体活动

是什么让您今天来到 Coursera?

主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • EDUCBA
  • Digital Marketing Institute
  • Kennesaw State University