市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。
University of Rochester
您将获得的技能: 成本效益分析, 经济学, 决策, 资源分配, 供应与需求, 政策分析, 市场动态, 预算, 市场分析, 消费者行为
初级 · 课程 · 1-4 周

Dubai College of Tourism
您将获得的技能: Booking (Sales), Sales Process, Stakeholder Management, Hotels and Accommodations, Client Services, Customer Inquiries
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 促销策略, 价值主张, 写作, 整合营销传播, 营销管理, 战略营销, 产品战略, 广告, 产品管理, 价格谈判, 市场分析, 产品生命周期管理, 消费者行为, 营销渠道, 品牌管理, 营销, 营销策略, 营销传播, 营销效果
攻读学位
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Marketing Strategy and Techniques, Product Marketing, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
初级 · 课程 · 1-4 周

您将获得的技能: Color Theory, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Game Design, Graphic Design, Creative Design, Image Quality
初级 · 课程 · 1-4 周

您将获得的技能: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization
初级 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies
混合 · 课程 · 1-3 个月

Keller Williams
您将获得的技能: 沟通, 打造品牌, 价值主张, 客户体验战略(CX), 销售流程, 专业网络, 建立关系, 房地产, 用户关系管理, 潜在客户开发, 社交媒体内容, 物业管理, 销售管理
初级 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
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初级 · 课程 · 1-4 周