Why are markets commonly believed to be the best way of allocating resources and organizing economic activity? This course will answer this critical question while examining its implications for pricing, market entry and exit, short-term and long-term business strategies, and the forecasting of key market variables. The course introduces fundamental topics in the economic analysis of markets, and some of the analytical tools used to study them, as a means to build an economic intuition and fostering an understanding of a variety of market conditions and market forces.


Managerial Economics: Buyer and Seller Behavior
本课程是 Strategy & Economic Analysis 专项课程 的一部分


位教师:Liad Wagman
3,364 人已注册
包含在 中
您将学到什么
How to explain the basics of supply and demand curves.
How to characterize variable and fixed costs.
How to analyze short-run and long-run equilibria in competitive markets.
您将获得的技能
要了解的详细信息

添加到您的领英档案
16 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
Welcome to Managerial Economics: Buyer and Seller Behavior. In this course, we will cover the topics of How the Costs of Doing Business Determine Success and Failure, From Cost Structures to Market Supply Curves, and The Economic Outcomes of Competitive Markets. Module 1 introduces the strategic lens of game theory, focusing specifically on Prisoner’s Dilemma situations. This game-theoretic lens helps lay the groundwork for understanding competitive markets, where each market actor, including all buyers and sellers, are doing the best they can to maximize their individual payoffs. Through a simple market simulation and an initial reading of the Adamantium case study, the module then develops intuition for models of supply and demand in competitive markets, including pricing, product allocation, and firms’ cost structures.
涵盖的内容
20个视频5篇阅读材料5个作业1个讨论话题
Module 2 takes a deep dive into short-run market analysis. With a second reading of the Adamantium case study, Module 2 focuses on how cost structures translate to firm-level and market-level short-run decisions and supply curves, how variable and fixed costs create thresholds on the prices that may sustain short-run and long-run firm profitability, how a firm’s short-run decisions significantly differ from long-run decisions, and how all of this begins to map to a market’s equilibrium.
涵盖的内容
12个视频5篇阅读材料5个作业
Module 3 introduces entry (break-even) and exit prices, how they map to a market’s long-run supply curve, and why they are fundamental in determining firm profitability. Through examples, including a conclusion to the Adamantium case study, all of the supply and demand concepts in the course are tied together. The module showcases the predictive power of market analysis in determining where markets are going to go in terms of price, capacity, and firm entry and survival. The module then demonstrates the capstone ability of economic models of supply and demand: interpreting market price paths.
涵盖的内容
17个视频4篇阅读材料5个作业
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course. This summative assessment consists of two parts. In Part 1, you will answer open-ended questions for two prompts. For Part 2, you will need to upload a file with your answers to the provided prompt. Be sure to review the course material thoroughly before taking the assessment.
涵盖的内容
1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
攻读学位
课程 是 Illinois Tech提供的以下学位课程的一部分。如果您被录取并注册,您已完成的课程可计入您的学位学习,您的学习进度也可随之转移。
从 Business Essentials 浏览更多内容
- 状态:免费试用
University of Illinois Urbana-Champaign
- 状态:免费试用
University of Illinois Urbana-Champaign
- 状态:预览
IE Business School
- 状态:免费试用
Illinois Tech
人们为什么选择 Coursera 来帮助自己实现职业发展




学生评论
51 条评论
- 5 stars
72.54%
- 4 stars
13.72%
- 3 stars
5.88%
- 2 stars
3.92%
- 1 star
3.92%
显示 3/51 个
已于 Feb 22, 2024审阅
Really great presenter, good content and supporting materials. Quizes actually stimulating and challenging
已于 Oct 6, 2023审阅
The teacher is awesome, letting the complex demand/supply conception become so simplicity. It's really recommended.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,