市场营销基础课程可以帮助您学习市场细分、品牌战略和消费者行为分析等关键概念。您还可以掌握制作有效营销信息、分析营销活动效果和利用数字渠道进行推广的技能。许多课程都会介绍一些工具,如用于跟踪网站性能的 Google Analytics、用于参与的社交媒体平台以及用于定向沟通的电子邮件营销软件,所有这些都能提高您制定有影响力的营销策略的能力。

Universidad de Palermo
您将获得的技能: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 客户洞察, 消费者行为, 品牌战略, 营销策略, 营销渠道, 需求规划, 目标受众, 产品战略, 营销传播, 营销, 市场分析, 数字化营销, 营销分析, 价值主张, 打造品牌, 战略营销
混合 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 组织战略, 营销策略, 文化, 市场机遇, 人力资源, 人力资源管理与规划, 文化多样性, 管理培训与发展, 跨文化能力, B2B 销售, 全球营销, 商业营销, 组织结构, 沟通策略, 目标市场
初级 · 课程 · 1-3 个月

您将获得的技能: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization
初级 · 课程 · 1-3 个月

您将获得的技能: Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Sales Training, Oral Expression, Market Share, Sales Process, Business
初级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 文化多样性, 企业战略, 政治科学, 经济学, 国际关系, 经济发展, 商业道德, 商业经济学, 企业管理, 社会科学, 企业可持续发展, 商务, 全球营销
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 薪酬管理, 人员管理, 组织变革, 管理团队, 绩效考核, 招聘, 多样性、平等和包容倡议, 决策, 建设性反馈, 员工绩效管理, 团队激励, 领导与管理, 变革管理, 工作分析, 组织结构
初级 · 课程 · 1-4 周