市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 社交媒体战略, 网络分析和 SEO, 社交媒体营销, 影响, 建立关系, 内容创作, 目标受众, 关键词研究, 社交媒体, 搜索引擎优化, 品牌意识, 数字媒体战略, 搜索引擎营销, 内容营销, 内容战略
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

Vanderbilt University
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
初级 · 专项课程 · 3-6 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
中级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

SkillsBooster Academy
您将获得的技能: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
初级 · 课程 · 1-3 个月

Meta
您将获得的技能: 在线广告, 投标, 数字广告, 性能分析, 营销预算, 社交媒体营销, 广告, Instagram, 预算管理, 社交媒体, 内容性能分析, 付费媒体, 广告活动, 目标受众, Facebook, 营销活动经理
初级 · 课程 · 1-3 个月

Università Bocconi
您将获得的技能: 竞争分析, 消费者行为, 价值主张, 企业战略, 市场动态, 产品质量(QA/QC), 增长战略, 酒店管理, 品牌管理, 餐厅管理, 营销, 餐饮, 全球营销
混合 · 课程 · 1-3 个月

Arizona State University
您将获得的技能: 商务写作, 促销策略, 业务沟通, 会议促进, 电话技能, 广告, 销售演示, 营销策划, 营销材料, 营销, 业务规划, 英语, 商业营销, 商务信函, 销售技巧, 谈判, 管理报告, 集思广益, 营销传播, 采购
中级 · 专项课程 · 3-6 个月