Brand Strategy

品牌战略是为实现特定目标而制定的发展成功品牌的长期计划。Coursera 的品牌战略目录教您培养强大品牌 Identity 的基本要素。您将学习如何创造一个引人入胜的品牌故事、了解消费者行为、开发创新的品牌定位以及制定有效的传播策略。所学知识将帮助您建立强大的品牌,提高品牌忠诚度,做出关键的品牌决策,并最终实现业务增长。这项技能对于营销专业人士、企业家、企业主或任何希望加强和管理品牌市场影响力的人来说都至关重要。
19凭据
86门课程

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。
攻读硕士学位的同时获得职业证书。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

探索品牌战略课程目录

  • 状态:新
    状态:免费试用

    您将获得的技能: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Design, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Graphic and Visual Design, Strategic Thinking, Legal Risk, Adobe Photoshop

  • 状态:免费试用

    您将获得的技能: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Design and Product, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication, Technology Strategies

  • 状态:新
    状态:免费试用

    您将获得的技能: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness

  • 状态:新
    状态:免费试用

    您将获得的技能: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery

  • 状态:新
    状态:免费试用

    您将获得的技能: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication

  • 状态:新
    状态:免费试用

    您将获得的技能: Brand Strategy, Presentations, Branding, Design Thinking, Marketing Strategies, Graphic and Visual Design, Typography, Adobe Illustrator, Adobe Photoshop, Target Audience, Color Theory, Competitive Analysis

  • 状态:免费试用

    您将获得的技能: 音乐, 主动性和领导力, 音乐创作, 品牌战略, 营销, 创业, 音乐表演, 专业网络, 筹资和众包, 器乐, 同行评审, 可持续商业, 打造品牌, 生产规划, 社交媒体, 营销活动经理, 管理团队, 媒体制作, 写作与编辑, 音乐理论

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

  • 状态:新
    状态:免费试用

    您将获得的技能: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

  • 状态:预览

    您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • 状态:免费试用

    您将获得的技能: 社交媒体战略, 客户参与, 品牌战略, 内容营销, 促销策略, 数字化营销, 客户分析, 营销分析, 营销策略, 专业网络, 营销预算, 品牌意识, 数字媒体战略, 媒体战略, 打造品牌, 内容战略, 预算管理, 媒体策划, 营销设计, 目标受众

是什么让您今天来到 Coursera?

主要合作伙伴

  • IE Business School
  • Skillshare
  • University of Colorado Boulder
  • Universidad de Palermo
  • Fundação Instituto de Administração
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO