中By completing this course, learners will be able to analyze market environments using tools like SWOT and PESTLE, evaluate socio-environmental and consumer factors, formulate effective marketing objectives and product strategies, and implement structured plans through logistics and execution frameworks. They will also learn to assess outcomes through performance and impact analysis, ensuring continuous improvement and long-term success.
Master Marketing Case Study: Analyze, Evaluate & Implement
您将学到什么
Analyze markets using SWOT, PESTLE, and consumer/environmental factors.
Formulate marketing objectives, product strategies, and brand positioning.
Implement, evaluate, and refine strategies through execution frameworks.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
September 2025
作业
14 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This module introduces the fundamentals of marketing, providing context through a company overview, its vision and mission, and early performance indicators. Learners will explore how industry positioning and global presence shape the foundation for market penetration.
涵盖的内容
10个视频3个作业1个插件
This module focuses on evaluating external and internal market influences. Learners will assess socio-environmental impacts, key observations, marketing audits, and use analytical tools like PESTLE and consumer research to uncover opportunities and threats in new markets.
涵盖的内容
10个视频4个作业
This module builds on strategic planning by aligning objectives, product parameters, and branding with market needs. Learners will apply tools such as SWOT analysis, brand matrix, and pricing/promotional strategies to position a company effectively in competitive environments.
涵盖的内容
9个视频4个作业
This module covers the operational side of marketing, including logistics, implementation frameworks, and evaluation methods. Learners will measure results through performance and impact analysis to ensure marketing strategies deliver long-term value.
涵盖的内容
5个视频3个作业
获得职业证书
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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