Master Marketing Strategy: Analyze, Design & Evaluate

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程的一部分

位教师：EDUCBA

包含在 Coursera Plus 中

了解更多

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs.

The course emphasizes brand development—covering equity, identity, awareness, and trust—while also applying analytical tools like SWOT, PESTLE, and Geo Assessment to evaluate environments effectively. Learners will design impactful digital and tangible campaigns, allocate budgets strategically, and assess outcomes through evaluation and impact analysis. By the end of this course, participants will be able to analyze brand value, design customer-centric strategies, and evaluate marketing performance for sustainable growth.

This module introduces the foundations of marketing strategy, including corporate vision, mission, and structured frameworks. Learners gain insights into functional and technology solutions that align organizational goals with customer value.

涵盖的内容

9个视频4个作业1个插件

9个视频总计73分钟

Intro to Course6分钟
Intro to Marketing12分钟
Course Overview6分钟
Vision and Mission Statement9分钟
IRIC Nileposts5分钟
Force Multiple8分钟
Transformation Suite9分钟
Functional Solutions6分钟
Technology Solutions8分钟

4个作业总计60分钟

Course Introduction and Marketing Basics10分钟
Vision, Mission, and Core Frameworks10分钟
Business and Functional Solutions10分钟
Graded-Foundations of Marketing & Strategy30分钟

1个插件总计30分钟

Defining Vision, Mission, and Strategic Foundations30分钟

This module focuses on setting clear marketing objectives and building insights through structured observations, marketing initiatives, and the Brand Matrix to strengthen brand positioning.

涵盖的内容

6个视频3个作业

This module explores brand equity, identity, awareness, and customer experience to build trust, differentiation, and long-term brand value in competitive markets.

涵盖的内容

4个视频4个作业

This module develops skills in creating marketing plans, conducting audits, and applying strategic tools such as SWOT, PESTLE, and Geo Assessment to evaluate market environments effectively.

涵盖的内容

8个视频4个作业

8个视频总计75分钟

Marketing Plan4分钟
Marketing Audit7分钟
Marketing Audit Continue8分钟
Geo Assessment Profile11分钟
Swot Analysis13分钟
Pestle Analysis10分钟
Marketing Triad6分钟
Initial Marketing Blitzkrieg13分钟

4个作业总计60分钟

Planning and Auditing the Marketing Strategy10分钟
Analytical Tools for Market Assessment10分钟
The Marketing Triad and Initial Blitzkrieg10分钟
Graded-Marketing Plans and Environmental Analysis30分钟

This module emphasizes execution through digital and tangible campaigns, efficient budget allocation, performance evaluation, and impact analysis to ensure marketing success.

涵盖的内容

6个视频4个作业

6个视频总计52分钟

Digital Marketing Offensive8分钟
Digital Marketing Offensive Continue7分钟
Tangible Marketing Dominance14分钟
Budgetary Allocation6分钟
Evaluation and Course Correction7分钟
Objective Realization and Impact Analysis6分钟

4个作业总计60分钟

Digital and Tangible Marketing Campaigns10分钟
Budgeting and Performance Tracking10分钟
Realizing Objectives and Measuring Impact10分钟
Graded-Execution, Evaluation, and Impact30分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

EDUCBA

407 门课程122,866 名学生

提供方

EDUCBA

从 Finance 浏览更多内容

状态：免费试用
University of London
Fundamentals of Marketing Strategy
课程
状态：免费试用
Illinois Tech
Marketing Strategy
课程
状态：免费试用
University of Illinois Urbana-Champaign
Developing a Winning Marketing Strategy
课程
状态：预览
S.P. Jain Institute of Management and Research
Marketing Management
课程

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生

''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'

Jennifer J.

自 2020开始学习的学生

''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生

''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

了解更多

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

探索学位

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能，使其在数字经济中脱颖而出

了解更多

常见问题

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.