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  • Marketing Management

营销管理课程

营销管理课程可以帮助您学习战略规划、市场分析、品牌发展和客户关系管理。您可以掌握数字营销战术、营销活动管理和数据解析方面的技能,以衡量营销活动的效果。许多课程都会介绍 Google Analytics、CRM 软件和社交媒体平台等工具,展示这些资源如何增强您的营销策略,提高与目标受众的互动。


热门营销管理课程与认证


  • C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    您将获得的技能: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis

    初级 · 课程 · 1-4 周

  • I

    IESE Business School

    市场营销:客户的需求和愿望

    您将获得的技能: 营销策略, 产品战略, 消费者行为, 品牌战略, 营销分析, 客户洞察, 营销策划, 营销渠道, 数字营销, 价值主张, 市场营销, 目标受众, 战略营销, 品牌管理, 市场分析, 营销传播

    4.5
    评分, 4.5 星,最高 5 星
    ·
    491 条评论

    混合 · 课程 · 1-4 周

  • C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    您将获得的技能: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation

    中级 · 课程 · 1-4 周

  • C

    Coursera

    Effective Marketing in the Global Marketplace

    您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness

    4.8
    评分, 4.8 星,最高 5 星
    ·
    70 条评论

    初级 · 课程 · 1-4 周

  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    您将获得的技能: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    评分, 4.9 星,最高 5 星
    ·
    15 条评论

    初级 · 课程 · 1-4 周

  • U

    University of Maryland, College Park

    Marketing in the Age of AI

    您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing

    中级 · 课程 · 1-3 个月

  • I

    IE Business School

    The "What" of the Marketing Strategy

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    评分, 4.8 星,最高 5 星
    ·
    11 条评论

    初级 · 课程 · 1-4 周

  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy

    您将获得的技能: Marketing Psychology, Marketing Planning, Marketing Strategies, Blogs, Marketing, Web Analytics and SEO, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Marketing Channel, Content Creation, Advertising Campaigns, Product Promotion, Digital Advertising, Marketing Automation, Case Studies, Professional Networking

    4.1
    评分, 4.1 星,最高 5 星
    ·
    7 条评论

    初级 · 专项课程 · 3-6 个月

  • C

    Coursera

    Capstone Project_AI Marketing Specalist

    您将获得的技能: Paid media, Content Performance Analysis, Cross-Channel Marketing, Campaign Management, Marketing Strategies, Business Marketing, Marketing Automation, Social Media Campaigns, Performance marketing, Email Marketing, Social Media Marketing, Project Management, Content Marketing, Business Communication, Social Media Strategy, Analytics, Business Strategy, Professional Development, Data Analysis, Quality Assurance

    中级 · 课程 · 1-4 周

  • C

    Coursera

    Market Research, CRM, and Social Media Management

    您将获得的技能: HubSpot CRM, Social Media Marketing, Market Research, Surveys, Marketing Automation, Marketing, Customer Relationship Management, Brand Awareness, Social Media Management, Marketing Strategies, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Insights, Social Media Campaigns, Customer Acquisition Management, Customer Data Management, Customer Communications Management, Content Management, Analytics

    初级 · 课程 · 1-3 个月

  • C

    Coursera

    Marketing Planning, Audience Insights, and KPI Measurement

    您将获得的技能: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Performance Measurement, Marketing Operations, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing, Marketing Analytics, Persona Development, Workflow Management, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    初级 · 课程 · 1-3 个月

  • E

    EDUCBA

    Analyze and Apply Core Marketing Concepts for Beginners

    您将获得的技能: Marketing, Marketing Planning, Marketing Management, Strategic Marketing, Market Analysis, Marketing Strategies, Business Marketing, Consumer Behaviour, Digital Marketing, Analysis

    初级 · 课程 · 1-4 周

1234…834

总之,以下是 10 最受欢迎的 marketing management 课程

  • Set and Evaluate Winning Marketing KPIs: Coursera
  • 市场营销:客户的需求和愿望: IESE Business School
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Effective Marketing in the Global Marketplace: Coursera
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • Marketing in the Age of AI: University of Maryland, College Park
  • The "What" of the Marketing Strategy: IE Business School
  • Digital Marketing Masterclass: A-Z Marketing Strategy: Alex Genadinik
  • Capstone Project_AI Marketing Specalist: Coursera
  • Market Research, CRM, and Social Media Management: Coursera

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战略管理 (10)
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