Great marketing doesn't happen by chance — it's built on strategy, evidence, and continuous improvement. In this course, you'll develop the skills to plan, execute, and evaluate marketing initiatives that deliver measurable results.
Marketing Planning, Audience Insights, and KPI Measurement
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Marketing Planning, Audience Insights, and KPI Measurement
包含在 中
您将学到什么
Build a data-backed omni-channel marketing plan using SWOT analysis, personas, and KPIs.
Design and deploy audience surveys, then analyze demographic data to surface key insights.
Organize marketing campaigns with visual project management tools and sprint retrospectives.
Set KPI targets, monitor mid-quarter performance, and develop data-supported action plans.
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
本课程是 Market Research Analyst Professional Certificate 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Coursera 获得可共享的职业证书
该课程共有9个模块
You will learn systematic strategic analysis by conducting evidence-based SWOT evaluations that transform market insights into actionable quarterly objectives.
涵盖的内容
2个视频2篇阅读材料2个作业
You will develop comprehensive omni-channel marketing plans that seamlessly integrate customer personas, touchpoint strategies, and measurable performance frameworks for coherent brand experiences.
涵盖的内容
1个视频2篇阅读材料3个作业
You will learn the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
涵盖的内容
3个视频1篇阅读材料1个作业
You will learn demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
涵盖的内容
1个视频3篇阅读材料3个作业
You will learn visual project management fundamentals by creating structured campaign workflows with clear timelines, task assignments, and stakeholder collaboration.
涵盖的内容
2个视频2篇阅读材料2个作业
You will learn sprint retrospective techniques to systematically analyze campaign performance, extract actionable insights, and implement process improvements for future marketing initiatives.
涵盖的内容
2个视频1篇阅读材料3个作业
You will learn a systematic approach to developing strategic KPIs that align with business objectives and create comprehensive documentation systems for transparent performance tracking.
涵盖的内容
2个视频1篇阅读材料2个作业
You will use weekly trend analysis, root-cause diagnostic steps, and hypothesis-driven tests to identify at-risk KPIs and implement measurable corrective actions that recover campaign performance.
涵盖的内容
2个视频1篇阅读材料3个作业
You will create a comprehensive marketing strategy package that integrates strategic analysis, audience research, project management, and performance measurement skills. This project synthesizes capabilities from four short courses to deliver a complete marketing campaign framework with data-driven insights and actionable recommendations.
涵盖的内容
3篇阅读材料1个作业
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