Modern consumers shift preferences faster than ever, and marketers can’t rely on assumptions. This course teaches you how to run professional survey studies and convert demographic data into decisions that move campaigns forward. You’ll learn how to execute surveys end-to-end, segment response data using Excel, and present insights with clarity and business impact.
Analyze and Act on Audience Insights
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您将学到什么
Survey design quality directly impacts data reliability and business value - proper platform configuration and audience targeting are essential for m
Demographic segmentation reveals hidden patterns in audience behavior that enable more precise targeting and personalized marketing strategies.
Data visualization and storytelling skills transform raw survey responses into compelling business cases that drive strategic decision-making.
Systematic audience research provides competitive advantage by reducing guesswork and enabling evidence-based marketing investments.
您将获得的技能
- Market Research
- Marketing Analytics
- Customer Insights
- Microsoft Excel
- Strategic Marketing
- Pivot Tables And Charts
- Data Storytelling
- Surveys
- Presentations
- Target Audience
- Data Presentation
- Marketing Strategies
- Data Import/Export
- Data-Driven Decision-Making
- Data Analysis
- Data Collection
- Data Capture
- Survey Creation
- Customer Analysis
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有2个模块
Learners will master the complete survey research workflow from platform setup through data export using professional tools like SurveyMonkey and Typeform.
涵盖的内容
3个视频1篇阅读材料1个作业
Learners will master demographic data analysis techniques using Excel, create compelling visualizations, and develop professional insight presentations that inform marketing strategies.
涵盖的内容
1个视频3篇阅读材料3个作业
位教师
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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