Marketing Management

营销管理是一门商业学科,侧重于营销技术的实际应用以及公司营销资源和活动的管理。Coursera 的营销管理目录让您掌握有关市场研究、消费者行为、产品设计、品牌塑造和促销策略的重要知识。您将学习如何确定目标市场、实施营销组合策略、进行竞争分析和衡量营销效果。此外,您还将了解数字营销、社交媒体战略和道德考量等当代营销问题,为在任何组织中有效领导营销工作做好准备。
5凭据
1个在线学位
34门课程

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通过实践教程在 2 小时内掌握与工作相关的技能。
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在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。

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浏览市场营销管理课程目录

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

  • 状态:预览

    您将获得的技能: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • 状态:免费试用

    您将获得的技能: 营销策略与技巧, 打造品牌, 营销, 媒体策划, 沟通, 营销预算, 品牌意识, 品牌忠诚度, 消费者行为, 品牌营销, 品牌战略, 品牌管理, 传播规划, 营销传播, 营销活动经理, 营销管理, 营销策划, 整合营销传播, 广告, 促销策略

  • 状态:预览

    您将获得的技能: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

  • 状态:预览

    您将获得的技能: 打造品牌, 客户体验战略(CX), 组织变革, 人力资源, 营销管理, 员工参与, 品牌管理, 品牌营销, 消费者行为, 全球营销, 品牌战略, 内部交流, 品牌意识, 跨职能合作

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 打造品牌, 文化敏感性, 市场机遇, 营销策略, 文化多样性, 营销, 营销策划, 消费者行为, 品牌管理, 市场分析, 全球营销, 战略规划, 产品推广, 产品营销, 营销管理

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  • 状态:免费试用

    您将获得的技能: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • 状态:预览

    您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • 状态:免费试用

    您将获得的技能: 创新, 同行评审, 客户体验战略(CX), 战略营销, 增长战略, 接待服务, 数字化营销, 营销管理, B2B 销售, 商业营销, 医疗保健行业知识, 品牌管理, 消费者行为, 企业对消费者, 目标市场, 全球营销, 酒店管理, 营销, 促销策略, 客户服务

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • 状态:免费试用

    IE Business School

    您将获得的技能: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

  • 状态:预览

    Universidad de los Andes

    您将获得的技能: Sustainable Business, Marketing, Strategic Marketing, Marketing Management, Marketing Planning, Product Planning, Market Opportunities, Consumer Behaviour, Sustainable Development, Marketing Strategies, Marketing Communications, Brand Management, Market Analysis, Environmental Issue, Target Market

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主要合作伙伴

  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • Institut Mines-Télécom
  • Universidad de los Andes
  • University of Illinois Urbana-Champaign
  • University of London