In an era where artificial intelligence is revolutionizing the business landscape, "Marketing in the Age of AI" offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage.
Marketing in the Age of AI
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有6个模块
After introducing you to the course, we look at the big picture of this course, and provide an overview of AI and its use in marketing.
涵盖的内容
6个视频6篇阅读材料1个作业2个讨论话题
In this module, we discuss one of the most important applications of AI in marketing: personalized ad targeting.
涵盖的内容
4个视频3篇阅读材料1个作业1个讨论话题
In this module, we discuss another important marketing function powered by AI: recommendation systems.
涵盖的内容
3个视频3篇阅读材料1个作业1次同伴评审
In this module, we discuss the use of text analysis, language models, and large language models in marketing.
涵盖的内容
5个视频3篇阅读材料1个作业1个讨论话题
In this module, we focus on large language models and generative AI in marketing.
涵盖的内容
4个视频3篇阅读材料1个作业1次同伴评审
In this module, we discuss consumer privacy, regulations, bias, and risks involved in the use of AI in marketing. You will then complete your final project: an organizational AI roadmap.
涵盖的内容
3个视频3篇阅读材料1个作业1次同伴评审
位教师
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