广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media, Social Media Marketing, Content Marketing, Plan Execution, Performance Measurement, Marketing Strategies, Content Strategy, Campaign Management, Marketing, Communication Strategies, Goal Setting, Customer Engagement
混合 · 课程 · 1-3 个月

您将获得的技能: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
初级 · 专项课程 · 1-3 个月

Northwestern University
您将获得的技能: 客户洞察, 营销策略, 营销分析, 营销, 分析, 数据驱动的决策制定, 组织变革, 客户体验战略(CX), 业务领导, 数据科学, 资源分配, 数字化转型, 企业战略, 品牌战略, 数据分析, 消费者行为, 广告
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
中级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 营销策略, 运行效率, 数字广告, 营销分析, 问题管理, 商业分析, 业务, 营销, 同行评审, 数据驱动的决策制定, 分析, 演讲, 绩效衡量, 数据分析, 商业策略, 广告
中级 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 客户洞察, 营销策略, 品牌战略, 营销分析, 营销, 数字化营销, 需求规划, 目标受众, 战略营销, 营销渠道, 消费者行为, 市场分析, 价值主张, 产品战略, 营销传播, 打造品牌
混合 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
初级 · 指导项目 · 不超过 2 小时

Rutgers the State University of New Jersey
您将获得的技能: 营销策略, 内容营销, 营销分析, 关键绩效指标 (KPI), 投资回报, 演讲, 社交媒体战略, 影响, 品牌意识, 目标受众, 客户参与, 社交媒体, 营销效果, 营销活动经理
中级 · 课程 · 1-3 个月

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时