In this specialization you’ll be equipped with the creative and strategic skills needed to produce high-impact content across social media and marketing channels. Through three hands-on courses, Social Media Content and Strategy, Multichannel Marketing, and Multimedia Content Creation, you’ll explore how to craft compelling social media strategies, manage multichannel campaigns, and create multimedia assets that resonate with diverse audiences. You’ll gain practical experience designing videos, graphics, podcasts, and infographics using industry-standard tools. The program emphasizes storytelling, visual design, and content optimization for platforms like Instagram, TikTok, and email. Whether you're a beginner or looking to expand your creative toolkit, this specialization offers flexible, project-based learning aligned with real-world marketing roles.

应用的学习项目

You’ll complete real-world projects such as designing a social media campaign, building a content calendar, and creating multimedia assets including videos, infographics, and branded visuals. These projects apply storytelling and design principles to solve authentic marketing challenges.

Throughout the program, you’ll practice what you’re learning through hands-on projects. These projects help you build your graphic design skills and start creating a portfolio of work you can showcase. You’ll also gain access to an Adobe free trial offer, giving you the chance to explore professional-grade tools as you bring your ideas to life.