市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

Salesforce
您将获得的技能: 仪表板, Salesforce, 销售流程, 询价(RFQ), 营销活动经理, 订单管理, 销售开发, 潜在客户开发, 用户关系管理, 销售业务, B2B 销售, 销售支持, 客户关系管理 (CRM) 软件, 数据可视化, 产品知识, 结算(销售), 销售管道, 销售, 客户成功管理, 销售管理
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production
初级 · 课程 · 1-4 周

您将获得的技能: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 客户体验战略(CX), 目标市场, 创造力, 沟通, 内容营销, 广告, 改善客户体验, 广告活动, 内容创作, 打造品牌, 创意设计, 品牌战略, 目标受众, 品牌意识, 新闻学, 叙事, 营销设计, 生产规划, 徽标设计, 品牌管理
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 商务写作, 撰写建议书, 商业研究, 专业网络, 定量研究, 客户服务, 市场调查, 抽样(统计), 征求建议书, 数据收集, 研究方法, 定性研究, 创建调查, 市场分析
中级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Performance Analysis, Team Performance Management, Sales Training, Sales, Dashboard, Business Ethics, Customer Relationship Management, Team Management, Business Technologies, Business Process Automation, Real Time Data, Cross-Channel Marketing, Forecasting, Compliance Management
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 程序开发, 合规培训, 法律, Regulation and Legal Compliance, 合规审计, 监管合规, 遵守《健康保险便携性和责任法案》(HIPAA), 商业道德, 风险管理, 医疗隐私, 合规管理, 信息隐私, 法律风险, 内部交流, 合规报告, 个人身份信息, 监管要求, 一般数据保护条例》(GDPR), 企业战略, 治理 风险管理与合规
中级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时