Transform your sales approach with cutting-edge enablement, innovative lead generation, and sustainable growth tactics. This course equips learners with frameworks for leveraging analytics, automation, and micro-learning to continually refine their approach and outperform competition. Special emphasis on adapting to fast-changing buyer behavior, maximizing mobile and video channels, and nurturing performance habits that deliver ongoing results.
只需 199 美元(原价 399 美元)即可通过 Coursera Plus 学习更高水平的技能。立即节省

您将学到什么
Design and integrate sales technology, automation, and learning systems that improve adoption, data quality, and productivity.
Innovate lead generation using AI, personalization, video, referrals, influencers, and account-based campaigns that scale.
Drive measurable, compliant growth using KPIs, experimentation, reporting, and sustainable performance habits.
您将获得的技能
- Video Production
- Sales Process
- Sales Strategy
- Key Performance Indicators (KPIs)
- AI Personalization
- Customer Relationship Management (CRM) Software
- Content Creation
- Digital Media Strategy
- Lead Generation
- Marketing Automation
- Data-Driven Decision-Making
- Global Marketing
- Sales Prospecting
- Sales Enablement
- Sales Training
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
Step into the future of scalable sales performance with a framework that fuses cutting-edge technology and relentless learning. In this module, you’ll learn to evaluate, onboard, and champion the tools that maximize productivity and visibility across your sales pipeline—from robust CRMs to automation, analytics, and enablement solutions. Explore practical strategies for keeping your data clean and your teams agile as the market evolves. By embracing both tech integration and microlearning, you’ll build a foundation for rapid adaptation, driving growth and innovation at every stage of the sales journey.
涵盖的内容
9个视频1篇阅读材料2个作业
Elevate your lead generation results by embracing the latest advances in AI, video, and channel experimentation. In this module, you’ll learn how to harness chatbots, hyper-personalization, and dynamic content formats to qualify, attract, and nurture prospects with maximum efficiency. Discover the power of influencer and referral programs, account-based strategies, and mobile optimization to break through market noise and reach new buyers. Whether you’re seeking incremental gains or breakthrough innovation, this module arms you with actionable skills to outpace the competition and fuel sustained sales growth.
涵盖的内容
7个视频1篇阅读材料2个作业
Elevate your lead generation results by embracing the latest advances in AI, video, and channel experimentation. In this module, you’ll learn how to harness chatbots, hyper-personalization, and dynamic content formats to qualify, attract, and nurture prospects with maximum efficiency. Discover the power of influencer and referral programs, account-based strategies, and mobile optimization to break through market noise and reach new buyers. Whether you’re seeking incremental gains or breakthrough innovation, this module arms you with actionable skills to outpace the competition and fuel sustained sales growth.
涵盖的内容
8个视频1篇阅读材料2个作业
位教师

提供方
从 Business Essentials 浏览更多内容
状态:免费试用
状态:免费试用
状态:免费试用HubSpot Academy
状态:免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。




